Chin-Tai Chen

Current

PM lead of TVBS  2020/4~now

Past

1.Growth Hacker of iStaging 2019/3~2020/3

2.Co-founder of WITHPET Inc. (nu4pet.com) 2016/11~2019/2

3.Director at EVERTRUST REHOUSE CO., 2013/7~2016/10

4.Product Marketing Manager at Trend Micro (Product Development & Incubation team) 2012/1~ 2014/6

5.Chief Technology Officer at Cubee Hypermedia Inc. 2011/1 ~ 2011/12

6.Director of Community Service Dept. at Yam.com
2009/8 ~ 2010/12

Education

Master Degree of Electronic Engineering, Chung Yuan Christian University.  Studied eCommerce as major topic

Capability

1.From E2E market research to new cloud services delivery, full-experienced including design, implementation and operation

2.Growth hacking skill all the way thru AARRR to meet the business goal including data analyzing, landing page fine-tune and UX improvement, etc.

3.Leadership is one of my strengths.  Leading 20 or more members from different functions and motivating each player to accomplish the same goal

4.Problem-solving skill with open mind.  Learning from successful experiences in various industries to resolve the problem creatively and efficiently

Achievements

A.Growth Hacking for a VR startup - iStaging

Major achievements:

1.To lower down the barrier of adopting VR solutions for real estate agents, I leveraged  3rd party outsourcing companies to provide shooting services with ease-of-use and low cost.

2.Achieved user acquisition 290% YoY growth by optimizing the landing page, payment flow, and whole E2E UX.

3.Improved profit margins from 8% to 65% by repositioning products, adopting the 3rd party solution, and improving the development process.

B.Start up an industry 4.0 pet food company

Background:

Each single pet is unique and has different body condition.  nu4PET analyzes each pet’s needs and provides most fit nutrition thru monthly subscription online service

Major achievements:

1.Build up the whole solution: Develop the new concept E2E including ecommerce cloud service, manufacturing and packing system integration

2.Reach product-market fit in the first year: Try and fine-tune based on the feedbacks and understanding of the consumer’s insights

3.Selected by one of biggest retail channels (HOLA) in Taiwan.  Become the first pet-food provider in HOLA by end of the 2nd year

4.Break-even at the beginning of the 3rd year:  Expand the product line from dogs to cats.  Deliver more products including can-food and nutrient additives

C.Renew webs, mobile webs and apps for Yungching real-estate Inc.

Background:

To increase both user experience and ecommerce transfer rate of 2 major portals (yungching.com.tw and housefun.com.tw)

Major achievements:

1.Increase acquisition rate up to 17% for yungching.com.tw, 80% for housefun.com.tw by optimizing UX

2.Re-design new mobile apps, which has been selected by Apple Editor’s choice

D.Increase visitors and page views of yam blog 

Major achievements:

yamblog is the 1st  SMO blog platform who aggregated with other SNS: plurk and facebook so that we increased our acquisition and retention thru these various channels

1.Increased page-views from 5.5 million to 12 million per day within 1 year

核心競爭力：
多年的產品設計、開發、維運經驗所培養累積對用戶需求的精準洞見能力，加上跨領域專業的能力，能夠帶領團隊在有限的時間內，交付有效達成目標的解決方案。服務產品上線推出後，也能藉由數字觀察與用戶行為分析，持續優化產品提升各式轉換率，達到產品效益最大化。

技能專長
1.產品開發：從無到有規劃與設計數位產品(Web/Mobile/APP)，從市場研究、UX設計、程式開發、系統上線維運發展…等等皆有豐富的實戰經驗。
2.成⻑駭客技巧:包含最佳化用戶體驗、AARRR 戰術執行，優化營運績效，以符合公司整體策略目標。
3.領導能力:具備領導超過 20 人以上團隊經驗，擅⻑凝聚共識與引發成員潛力，帶領團隊於計畫時程內達成目標。
4.具備設計思維解決問題的能力:擅⻑從用戶的使用情境思考，並借鏡不同領域的成功經驗，提出具有創意/更有效的解決方案。

  New Taipei City, Taiwan