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Definition of Reputation Credits
Dennis Wu
Experienced Brand Ambassador Marketing and sales function with a demonstrated history of working in the wine and spirits industry including MOT, TOT, HORECA, Liquor Store, and Wholesaler (Distributor) channels. Team Player and always volunteer as a pioneer role taking challenges of conquest of the market. ver 16 years working in the tobacco, wine, and spirits industries. Owns WSET L2 in wine and EWA certification of Scotch whisky. Living in the passion of the industry
Taipei, Taiwan
Experiences
Brand Ambassador • Rémy Cointreau
Trade tasting event host
Bar/ Hotel/Restaurant staff training
MOT channel relationship maintenance
MOT channel development co-works with the sales team and trade marketing
Brand signature cocktail design and inspiration with MOT outlets
MOT event supporting mostly cocktail and guest bartender events.
Bar event, and promotion designing with the trade marketing team.
Training materials designing
Global training guideline and product info renewal and learning.
May 2023 - October 2023
National Wholesale Channel Manager • Sergio Valente
Wholesaler Channel build-up and development. (whole new channel)
New channel and outlet conquest and work closely with Tier 1 Wholesale sales eg. traditional Liquor Stores, local supermarkets, GT, MOT, HORECA…etc
In charge of department P&L
Budget maintenance includes ATL BTL and T&E
Leading a 3 persons team
RIEDEL Wine and cocktail-specific glasses SKU distribution
Wine products outlet staff training
March 2022 - May 2023
Channel Manager-On Premise • Distell
MOT, HORECA, TOT, and Catering Channel development
On Trade WS (Tier 1/ Tier 2 Distributor) & SWS (Sub Distributor) business maintenance
Leading a 3 persons team
Brand communication and promotion
Regional Distribution Maintenance
Sales target achievement
Trade promotion projecting and executing
Trade Dialogue
Bars & Clubs retail relationship maintenance
PG management
CR promotion and event executing
Outlet promotion planning and executing
July 2017 - March 2022
Brand Ambassador • Distell
Bisquit Cognac promoting
Bisquit Cognac educating
Bisquit Cognac sales maintenance
Bisquit Cognac sales plan projecting
Bisquit Cognac tasting event hosting
Bisquit Cognac trade dinner hosting
Bisquit Cognac trade visiting
Bisquit Cognac bartender and bar staff training
October 2015 - June 2017
Sales Executive • Distell
MOT & HORECA Channel development
On Trade SWS (DIstriubutor) management
On Trade SWS (DIstriubutor) analysis
Brand dialogue and promoting
Distribution management
Sales target management
Trade promotion planning and processing
Brand staff training planning and processing
Reinforces business
Competitor info collecting and analysis
August 2012 - October 2015
Sales Supervisor • L'Oréal
Channel development
National chain salon maintenance
Session arrangement for clients with education Dept.
Distribution and sales target achievement
rade promotion projecting
Stylist dialogue
November 2011 - March 2012
Territory Manager • Brown-Forman
Channel development
Ws and Sub WS Control
Brand communication and promotion
Area Distribution and sales target achievement
Trade promotion projecting
Cycle plan administer
Consumer Dialogue
PG management
Retail relationship maintenance
October 2009 - October 2011
Trade Marketing Representative • BAT
Channel development
Brand communication and promotion
Maintain product distribution and best hot spot in GT
Work closely with WS to increase Sell-In & Distribution
Area management
Trade activities administer
Cycle plan administer
Consumer Dialogue
Market information collection and feedback
Maintain good relationship with retail
Retail relationship maintenance
June 2008 - September 2009
Guest Lecture • National Kaohsiung University of Hospitality and Tourism
Under the official project of TAIWAN Ministry of Education with contract licenses.
Section 1: Wine and spirit knowledge.
Section 2: Cocktail making.
Section 3: Wine and Spirits Food Pairing.
2009- Present
Education
2003 - 2005
National Kaohsiung University of Hospitality and Tourism
Airline Service Management
Skills
- Microsoft Office
- Word
- Excel
- PowerPoint
Languages
- Mandarin
- Taiwanese
- English
- Japanese
Dennis Wu
Experienced Brand Ambassador Marketing and sales function with a demonstrated history of working in the wine and spirits industry including MOT, TOT, HORECA, Liquor Store, and Wholesaler (Distributor) channels. Team Player and always volunteer as a pioneer role taking challenges of conquest of the market. ver 16 years working in the tobacco, wine, and spirits industries. Owns WSET L2 in wine and EWA certification of Scotch whisky. Living in the passion of the industry
Taipei, Taiwan
Experiences
Brand Ambassador • Rémy Cointreau
Trade tasting event host
Bar/ Hotel/Restaurant staff training
MOT channel relationship maintenance
MOT channel development co-works with the sales team and trade marketing
Brand signature cocktail design and inspiration with MOT outlets
MOT event supporting mostly cocktail and guest bartender events.
Bar event, and promotion designing with the trade marketing team.
Training materials designing
Global training guideline and product info renewal and learning.
May 2023 - October 2023
National Wholesale Channel Manager • Sergio Valente
Wholesaler Channel build-up and development. (whole new channel)
New channel and outlet conquest and work closely with Tier 1 Wholesale sales eg. traditional Liquor Stores, local supermarkets, GT, MOT, HORECA…etc
In charge of department P&L
Budget maintenance includes ATL BTL and T&E
Leading a 3 persons team
RIEDEL Wine and cocktail-specific glasses SKU distribution
Wine products outlet staff training
March 2022 - May 2023
Channel Manager-On Premise • Distell
MOT, HORECA, TOT, and Catering Channel development
On Trade WS (Tier 1/ Tier 2 Distributor) & SWS (Sub Distributor) business maintenance
Leading a 3 persons team
Brand communication and promotion
Regional Distribution Maintenance
Sales target achievement
Trade promotion projecting and executing
Trade Dialogue
Bars & Clubs retail relationship maintenance
PG management
CR promotion and event executing
Outlet promotion planning and executing
July 2017 - March 2022
Brand Ambassador • Distell
Bisquit Cognac promoting
Bisquit Cognac educating
Bisquit Cognac sales maintenance
Bisquit Cognac sales plan projecting
Bisquit Cognac tasting event hosting
Bisquit Cognac trade dinner hosting
Bisquit Cognac trade visiting
Bisquit Cognac bartender and bar staff training
October 2015 - June 2017
Sales Executive • Distell
MOT & HORECA Channel development
On Trade SWS (DIstriubutor) management
On Trade SWS (DIstriubutor) analysis
Brand dialogue and promoting
Distribution management
Sales target management
Trade promotion planning and processing
Brand staff training planning and processing
Reinforces business
Competitor info collecting and analysis
August 2012 - October 2015
Sales Supervisor • L'Oréal
Channel development
National chain salon maintenance
Session arrangement for clients with education Dept.
Distribution and sales target achievement
rade promotion projecting
Stylist dialogue
November 2011 - March 2012
Territory Manager • Brown-Forman
Channel development
Ws and Sub WS Control
Brand communication and promotion
Area Distribution and sales target achievement
Trade promotion projecting
Cycle plan administer
Consumer Dialogue
PG management
Retail relationship maintenance
October 2009 - October 2011
Trade Marketing Representative • BAT
Channel development
Brand communication and promotion
Maintain product distribution and best hot spot in GT
Work closely with WS to increase Sell-In & Distribution
Area management
Trade activities administer
Cycle plan administer
Consumer Dialogue
Market information collection and feedback
Maintain good relationship with retail
Retail relationship maintenance
June 2008 - September 2009
Guest Lecture • National Kaohsiung University of Hospitality and Tourism
Under the official project of TAIWAN Ministry of Education with contract licenses.
Section 1: Wine and spirit knowledge.
Section 2: Cocktail making.
Section 3: Wine and Spirits Food Pairing.
2009- Present
Education
2003 - 2005
National Kaohsiung University of Hospitality and Tourism
Airline Service Management
Skills
- Microsoft Office
- Word
- Excel
- PowerPoint
Languages
- Mandarin
- Taiwanese
- English
- Japanese