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Dwayne Artry
Digital Marketing Executive with an extensive entrepreneurial skill-set leading to demonstrable success with Facebook Ads, CRM and data-analysis in driving engagement, acquisition, and customer retention in startups and SMEs comprehensively operating in eCommerce, Insurtech, Retail and Automotive.
Attuned to the consumer experience, integrates commercial awareness with analytics and insight to stimulate audience and revenue growth within budgets, in line with best practices.
Excels in creative and transparent environments with collaborative teams, implements a lean, hands-on approach to digital marketing and customer success, actively seeking new challenges in principled startups dedicated to service and innovation.
Work Experience
Freelance, Digital Marketing Executive, Feb 2015 ~ Present
Experience in copywriting, social media, and omnichannel led to freelancing in the e-commerce & marketing industry.
- Build profitable e-commerce stores, develop and execute marketing strategy, stimulate growth through paid social media (Facebook, Instagram) making data-driven decisions for website optimisation, improving quality of traffic and conversions.
- Increase engagement and brand awareness running automated and ad hoc email marketing campaigns, building funnels, creating SEO blog content by monitoring keywords & search trends in relative industries using Google Analytics, and Keyword Planner. Results include 43% bounce rate reduction with streetwear brand KeepWatch.co, and page #1 google ranking for ShoeCope.com terms, variations and channels.
InMotion Ventures, Customer Success, Mar 2019 ~ May 2020
IMV is an incubator for automotive startups by Jaguar Land Rover based in London. Lenny was an insurtech car-sharing app.
- Facilitated customer feedback conversations, spearheading the improvement of onboarding, recording insights, analysing data and reporting conclusions to the CEO and Product Manager, leading to an increase in positive app reviews, downloads and effective functionality.
InMotion Ventures, Lead Sales Agent, May 2018 ~ Dec 2018
Carpe (Now Pivotal) provides subscription packages to drivers seeking flexibility with Jaguar Land Rover vehicles.
- Championed B2C, B2B and CRM, educating businesses and customers on the service and products, created sales funnels, synced cross-platform data ensuring improved cost efficiency together with simplifying data extraction and analysis across the sales and marketing team to set foundations for accelerated growth.
- Increased lead generation through delivering key insights to marketing and developers, reported and proposed solutions to the CEO, to implement new ideas which enhanced audience targeting and reduced bounce rate, increasing traffic & lead quality.
Jaguar Land Rover, Sales Team Manager, Jun 2016 ~ May 2018
Rockar is the leading authority in omnichannel e-commerce solutions for the automotive industry. Launched 1st brand partnership with Jaguar Land Rover in East London, October 2016.
- Communicated concise e-commerce feedback, collaborating directly with the web development team, optimizing UX, updating content and presenting user-test reports initiating an increase in e-commerce conversion rates
- Leadership in planning and executing recruitment, training & development, holding dual-purpose as a liaison between key JLR brand representatives and Rockar's HR ensuring core value alignment throughout the hiring process along with the redesign and optimisation of learning & development programmes yielding an increase in-store sales, service bookings, retention of staff and clientele.
The Sports Edit, Assistant Store Manager, Jul 2015 ~ Jun 2016
The UK's fastest-growing e-commerce fitness & activewear retailer. Launched physical, and e-commerce stores in Autumn 2015.
- Contributed ideas, collaborating with Store Manager, CEO and design team to improve digital merchandising, supporting and testing UX in establishing successful e-commerce launch.
- Led sales initiative, presenting weekly revenue reports to Store Manager, CEO and Marketing Manager with opportunities derived from data analysis, refining SKU quality, increasing profit margins.
Harvey Nichols, Brand Manager, Jun 2013 ~ Jul 2015
A leading luxury department store based in London, promoting emerging and established fashion brands.
- Overachievement with sales targets, building relationships with clients led to promotion to MBMJ Brand Manager within 3 months. Bolstered Marc by Marc Jacobs, brand sales, from £400pw to £2,000pw, influencing purchase decisions by interpreting department sales data, client feedback and working closely with key stakeholders facilitating impactful buying decisions derived from aforementioned reports.
Career Accomplishments
E-Commerce: Generated $25,000 revenue in the opening month of www.shoecope.com by creating content, campaign management and optimising sales funnel to increase ATV, conversions and reduce bounce rate by 20%. Over 1million views and impressions on both Instagram and Facebook Advertising product videos produced for the e-commerce store.
InMotion Ventures: Drove 130% increase in app store reviews for Lenny's car-sharing app, actively facilitating, reporting and responding to user feedback leading to increased app-store visibility, achieving a 30% rise in app installs.
Jaguar Land Rover: £28.6million in year 1 sales with an ATV of £55,000 via B2C and B2B channels. Assisted negotiations and delivery of partnerships with British Car Auctions, and AutoTrader contributing 5% of total sales. Built an organic following of 6,000+ across 5 channels, including Instagram and Facebook, adding dual-responsibility to sales team outside of peak hours.
The Sports Edit: Secured B2B relationships with Lomax Gym, 1Rebel for product sales and Chelsea & Westminster Hospital, to increase brand awareness. This contributed to 4% of the £260,000 sales target surpassed in year 1.
Key Skills
Marketing
- Facebook Ads
- Google Analytics
- Campaign management
- Copywriting
- Social media marketing
- SEO
E-Commerce
- Analysis
- Market research
- Budgeting
- Website optimisation
- CRM
- Stakeholder management
Tools
- Shopify, WordPress,
- Ads Manager, Keyword Planner
- Klaviyo, Mailchimp
- Photoshop, Canva, Premiere
- Zendesk, Intercom, Tidio, Slack,
- Trello, Salesforce, Excel
Certifications
Google Analytics Individual Qualification
Google Digital Sales Certification
Shopify Business Fundamentals
Facebook Certified Digital Marketing Associate
Education
Liverpool John Moores University, 2008 ~ 2012
Claremont Sixth Form, 2006 ~ 2008
Dwayne Artry
Digital Marketing Executive with an extensive entrepreneurial skill-set leading to demonstrable success with Facebook Ads, CRM and data-analysis in driving engagement, acquisition, and customer retention in startups and SMEs comprehensively operating in eCommerce, Insurtech, Retail and Automotive.
Attuned to the consumer experience, integrates commercial awareness with analytics and insight to stimulate audience and revenue growth within budgets, in line with best practices.
Excels in creative and transparent environments with collaborative teams, implements a lean, hands-on approach to digital marketing and customer success, actively seeking new challenges in principled startups dedicated to service and innovation.
Work Experience
Freelance, Digital Marketing Executive, Feb 2015 ~ Present
Experience in copywriting, social media, and omnichannel led to freelancing in the e-commerce & marketing industry.
- Build profitable e-commerce stores, develop and execute marketing strategy, stimulate growth through paid social media (Facebook, Instagram) making data-driven decisions for website optimisation, improving quality of traffic and conversions.
- Increase engagement and brand awareness running automated and ad hoc email marketing campaigns, building funnels, creating SEO blog content by monitoring keywords & search trends in relative industries using Google Analytics, and Keyword Planner. Results include 43% bounce rate reduction with streetwear brand KeepWatch.co, and page #1 google ranking for ShoeCope.com terms, variations and channels.
InMotion Ventures, Customer Success, Mar 2019 ~ May 2020
IMV is an incubator for automotive startups by Jaguar Land Rover based in London. Lenny was an insurtech car-sharing app.
- Facilitated customer feedback conversations, spearheading the improvement of onboarding, recording insights, analysing data and reporting conclusions to the CEO and Product Manager, leading to an increase in positive app reviews, downloads and effective functionality.
InMotion Ventures, Lead Sales Agent, May 2018 ~ Dec 2018
Carpe (Now Pivotal) provides subscription packages to drivers seeking flexibility with Jaguar Land Rover vehicles.
- Championed B2C, B2B and CRM, educating businesses and customers on the service and products, created sales funnels, synced cross-platform data ensuring improved cost efficiency together with simplifying data extraction and analysis across the sales and marketing team to set foundations for accelerated growth.
- Increased lead generation through delivering key insights to marketing and developers, reported and proposed solutions to the CEO, to implement new ideas which enhanced audience targeting and reduced bounce rate, increasing traffic & lead quality.
Jaguar Land Rover, Sales Team Manager, Jun 2016 ~ May 2018
Rockar is the leading authority in omnichannel e-commerce solutions for the automotive industry. Launched 1st brand partnership with Jaguar Land Rover in East London, October 2016.
- Communicated concise e-commerce feedback, collaborating directly with the web development team, optimizing UX, updating content and presenting user-test reports initiating an increase in e-commerce conversion rates
- Leadership in planning and executing recruitment, training & development, holding dual-purpose as a liaison between key JLR brand representatives and Rockar's HR ensuring core value alignment throughout the hiring process along with the redesign and optimisation of learning & development programmes yielding an increase in-store sales, service bookings, retention of staff and clientele.
The Sports Edit, Assistant Store Manager, Jul 2015 ~ Jun 2016
The UK's fastest-growing e-commerce fitness & activewear retailer. Launched physical, and e-commerce stores in Autumn 2015.
- Contributed ideas, collaborating with Store Manager, CEO and design team to improve digital merchandising, supporting and testing UX in establishing successful e-commerce launch.
- Led sales initiative, presenting weekly revenue reports to Store Manager, CEO and Marketing Manager with opportunities derived from data analysis, refining SKU quality, increasing profit margins.
Harvey Nichols, Brand Manager, Jun 2013 ~ Jul 2015
A leading luxury department store based in London, promoting emerging and established fashion brands.
- Overachievement with sales targets, building relationships with clients led to promotion to MBMJ Brand Manager within 3 months. Bolstered Marc by Marc Jacobs, brand sales, from £400pw to £2,000pw, influencing purchase decisions by interpreting department sales data, client feedback and working closely with key stakeholders facilitating impactful buying decisions derived from aforementioned reports.
Career Accomplishments
E-Commerce: Generated $25,000 revenue in the opening month of www.shoecope.com by creating content, campaign management and optimising sales funnel to increase ATV, conversions and reduce bounce rate by 20%. Over 1million views and impressions on both Instagram and Facebook Advertising product videos produced for the e-commerce store.
InMotion Ventures: Drove 130% increase in app store reviews for Lenny's car-sharing app, actively facilitating, reporting and responding to user feedback leading to increased app-store visibility, achieving a 30% rise in app installs.
Jaguar Land Rover: £28.6million in year 1 sales with an ATV of £55,000 via B2C and B2B channels. Assisted negotiations and delivery of partnerships with British Car Auctions, and AutoTrader contributing 5% of total sales. Built an organic following of 6,000+ across 5 channels, including Instagram and Facebook, adding dual-responsibility to sales team outside of peak hours.
The Sports Edit: Secured B2B relationships with Lomax Gym, 1Rebel for product sales and Chelsea & Westminster Hospital, to increase brand awareness. This contributed to 4% of the £260,000 sales target surpassed in year 1.
Key Skills
Marketing
- Facebook Ads
- Google Analytics
- Campaign management
- Copywriting
- Social media marketing
- SEO
E-Commerce
- Analysis
- Market research
- Budgeting
- Website optimisation
- CRM
- Stakeholder management
Tools
- Shopify, WordPress,
- Ads Manager, Keyword Planner
- Klaviyo, Mailchimp
- Photoshop, Canva, Premiere
- Zendesk, Intercom, Tidio, Slack,
- Trello, Salesforce, Excel