CakeResume 找人才
最輕量、快速的招募方案，數百家企業的選擇
搜尋履歷，主動聯繫求職者，提升招募效率。
- 瀏覽所有搜尋結果
- 每日可無限次數開啟陌生對話
- 搜尋僅開放付費企業檢視的履歷
- 檢視使用者信箱 & 電話
職場能力評價定義
I-Min (Evan) Wu
Marketing Associate
Having 2 years of experience in community marketing, brand marketing, and digital marketing. Also, skilled in overseeing social media channels, creating engaging content, and executing effective advertising campaigns. Currently seeking opportunities in the Web3 or crypto industry!
Taipei City, Taiwan
工作經歷
三月 2021 - Present
Marcom - Lead of Growth Team GoGet 你的職涯夥伴
- Social impact focus, especially in education.
[Online Marketing]
• Led 5 members, setting up a team's monthly KPI goals and Facebook content strategy
• Conducting 10+ career-sharing interview posts in various industries (e.g. FMCG, tech), leveraging Ads initiatives, and seeking collaborations with KOLs and enterprises (e.g. Garena, Uniqlo) to drive growth. The fan base grew 300% within a year
[Offline Campaign Marketing]
• Accomplishing offline campaigns from end to end, including planning, execution, and leveraging external resources. More than 100+ people participated
六月 2021 - 三月 2023
Marketing Associate Shopee 新加坡商蝦皮娛樂電商有限公司台灣分公司
[Social Media Marketing]
• Responsible for the channel of WOM marketing on Double Day, 18th and 25th campaign, aiming to raise brand awareness and create "social buzz" on different social media channels, e.g. Dcard, PTT. Achieving 28% above KPI during the 618 campaign
• Optimizing the growth of Shopee’s Facebook group by reorganizing content positioning, resulting in a 100k increase in members over 2022
[Qualitative and quantitative analysis]
• Analyzing the weekly SOV of competitors such as PChome and Momo, maintaining the No.1 position in Shopee’s SOV, and providing optimization suggestions for Shopee’s communication strategy
[Project Management]
• Integrating resources of the community team and collaborating with the cross-functional team to promote the “Return and Refund” service (蝦皮安心退) and free shipping service projects, the total impressions reached more than 1 million
十月 2022 - 二月 2023
Marketing Team – Data Analysis Volunteer 為台灣而教 Teach For Taiwan
• Analyzing and Optimizing the ADs performance of 3 different advertising objectives (conversion, engagement, click-through) on Facebook and Instagram. The performance of conversion ADs improves by 10% by using A/B testing
三月 2020 - 五月 2020
Social Media Marketing Intern SAT. KNOWLEDGE 知識衛星
• Conducting 10+ competitive product analysis to observe the pros & cons of the current online course platforms
• Building the brand's official Instagram account from 0 to 1, including positioning, content strategy, and creating over 50 Instagram posts
• Initiating a “Growth Plan” by leveraging the current trend, Instagram ADs, and cooperating with 2 language fields KOL, the number of IG fans grew from 0 to over 1.3k in 40 days
學歷
國立臺北大學 National Taipei University
Public Administration and Policy
2016 - 2021
資格認證
The Fundamentals of Digital Marketing Certification
發照日期 七月 2019 · 永久有效
I-Min (Evan) Wu
Marketing Associate
Having 2 years of experience in community marketing, brand marketing, and digital marketing. Also, skilled in overseeing social media channels, creating engaging content, and executing effective advertising campaigns. Currently seeking opportunities in the Web3 or crypto industry!
Taipei City, Taiwan
工作經歷
三月 2021 - Present
Marcom - Lead of Growth Team GoGet 你的職涯夥伴
- Social impact focus, especially in education.
[Online Marketing]
• Led 5 members, setting up a team's monthly KPI goals and Facebook content strategy
• Conducting 10+ career-sharing interview posts in various industries (e.g. FMCG, tech), leveraging Ads initiatives, and seeking collaborations with KOLs and enterprises (e.g. Garena, Uniqlo) to drive growth. The fan base grew 300% within a year
[Offline Campaign Marketing]
• Accomplishing offline campaigns from end to end, including planning, execution, and leveraging external resources. More than 100+ people participated
六月 2021 - 三月 2023
Marketing Associate Shopee 新加坡商蝦皮娛樂電商有限公司台灣分公司
[Social Media Marketing]
• Responsible for the channel of WOM marketing on Double Day, 18th and 25th campaign, aiming to raise brand awareness and create "social buzz" on different social media channels, e.g. Dcard, PTT. Achieving 28% above KPI during the 618 campaign
• Optimizing the growth of Shopee’s Facebook group by reorganizing content positioning, resulting in a 100k increase in members over 2022
[Qualitative and quantitative analysis]
• Analyzing the weekly SOV of competitors such as PChome and Momo, maintaining the No.1 position in Shopee’s SOV, and providing optimization suggestions for Shopee’s communication strategy
[Project Management]
• Integrating resources of the community team and collaborating with the cross-functional team to promote the “Return and Refund” service (蝦皮安心退) and free shipping service projects, the total impressions reached more than 1 million
十月 2022 - 二月 2023
Marketing Team – Data Analysis Volunteer 為台灣而教 Teach For Taiwan
• Analyzing and Optimizing the ADs performance of 3 different advertising objectives (conversion, engagement, click-through) on Facebook and Instagram. The performance of conversion ADs improves by 10% by using A/B testing
三月 2020 - 五月 2020
Social Media Marketing Intern SAT. KNOWLEDGE 知識衛星
• Conducting 10+ competitive product analysis to observe the pros & cons of the current online course platforms
• Building the brand's official Instagram account from 0 to 1, including positioning, content strategy, and creating over 50 Instagram posts
• Initiating a “Growth Plan” by leveraging the current trend, Instagram ADs, and cooperating with 2 language fields KOL, the number of IG fans grew from 0 to over 1.3k in 40 days
學歷
國立臺北大學 National Taipei University
Public Administration and Policy
2016 - 2021
資格認證
The Fundamentals of Digital Marketing Certification
發照日期 七月 2019 · 永久有效