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职场能力评价定义
吳驊晏 Jessica
I am a marketer who is self-motivated, multitasked, and highly adaptable. Observing data and discovering market insights is what I found marketing exciting. Therefore, I show great interest in e-commerce and international marketing while also eager to strengthen related marketing skills to meet challenges in these professional fields.
Education
University of Liverpool
BA Marketing
2017 – 2021 Liverpool, England
Xian Jiaotong Liverpool University
BA Marketing
2017 – 2021 Suzhou, China
Scholarship
University Academic Excellent Award Scholarship (Top 1% in Marketing Major)
University Academic Achievement Scholarship (Top 5% in Marketing Major)
Ｗork Experience
Brand marketing specialist • Dent&co牙醫小幫手
Aug 2021 - Present Taipei, Taiwan
- Plan optimization strategies for social media and KOL marketing.
- Execute on-page and off-page SEO strategies.
- Plan and execute digital marketing programs to achieve goals and discover market insights
Result :
- 10% rise in brand traffic and 5% in brand conversion through social media.
- 5% monthly growth in KOL marketing's engagement rate.
- 37% increase in the brand's domain authority score (SEO)
Social media marketing intern • Dent&co牙醫小幫手
Jan 2021 - Aug 2021 Taipei, Taiwan
- Created social media marketing content (Facebook, Instagram, Dcard, Line) and KOL marketing.
- Produced blog content and executed on-page SEO strategies.
- Generated digital marketing advertising content.
Result :
- Achieved 36% monthly average growth on Instagram fans.
- Generated 9,000+ brand traffic sourced from social media.
- Earned 150,000+ organic impressions and a 7.7% click rate for the brand's blog
International Marketing Experience
Growth Marketing Bootcamp • Growth Marketing Academy
Jul 2021 - Oct 2021 Taipei, Taiwan
- Carried out a marketing campaign using digital marketing tools (ex. Facebook ad, Landingi, etc.)
- Comprehended the importance of trial and error in growth marketing by experiencing it.
- Delivered the final presentation on behalf of the team.
Result :
- Took 3rd place in the final presentation.
- Achieved 37% growth in prioritizing brand conversion.
Creative Career Challenge • EDUA (C3 program)
Jan 14. 2020 - Jan 21. 2020 Bangkok, Thailand
- Led a team to create a business plan for ABSOLUT VODKA’s Bangkok market in 7 days.
- Developed a marketing campaign, an advertising video, and a new package prototype.
- Represented the team to pitch the business plan in front of international marketing agencies.
Result : Won 2nd place and was rewarded as the most creative campaign in the contest.
P&G 2020 CEO Challenge • P&G
Dec 2019 - Feb 2020 Suzhou, China
- Produced a promotional video of P&G Always for the International Women’s Day shopping festival.
- Developed an online and offline marketing plan for P&G Always at the International Women’s Day shopping festival.
Result : Reached the top 500 teams in China.
Seed Training Program • STP 種子人才培訓計畫
Mar 2019 - Jul 2019 Shanghai, China
- Attended the World-café activity and interacted with senior managers across different industries.
- Proposed a brand rejuvenation marketing campaign for an old Chinese cosmetic brand, Guei Fu Lan Shin.
- Generated a business analysis and business plan for METRO supermarket in China.
Result : Chosen as one of the presenters to deliver the business proposal.
Promotional Video Work
Digital Marketing Achievement
暑期兒牙塗氟專案
- 2-month project (Jul ~ Sep 2021)
- Generated a series of Facebook ads that work through different stages of the marketing funnel.
- Objective: Increase the appointment of children's dentists.
Result : 20% growth in children's dentist appointments.
Visual PPT Work
Professional Skills
Digital Marketing tools
Google Analytics Digital Marketing SEO analysis Google Trend Google Tag Manager Landingi Facebook adGoogle Search Console
Google ad
Visual marketing tools
Canva Photoshop iMovie
Computer skills
PowerPoint Word Excel Python (Beginner) SQL (Beginner) Google Drive Google Calendar Google Sheet Google Slide Google meet Google Doc
Language
TOEIC 900 GEPT (中高級)
Certificate & Award
Growth Marketing Bootcamp
Growth Marketing contest 3rd Place
Google Analytic
Digital Marketing
The 6th China International College Students' "Internet+" Innovation and Entrepreneurship Competition
Python (Entry-level)
吳驊晏 Jessica
I am a marketer who is self-motivated, multitasked, and highly adaptable. Observing data and discovering market insights is what I found marketing exciting. Therefore, I show great interest in e-commerce and international marketing while also eager to strengthen related marketing skills to meet challenges in these professional fields.
Education
University of Liverpool
BA Marketing
2017 – 2021 Liverpool, England
Xian Jiaotong Liverpool University
BA Marketing
2017 – 2021 Suzhou, China
Scholarship
University Academic Excellent Award Scholarship (Top 1% in Marketing Major)
University Academic Achievement Scholarship (Top 5% in Marketing Major)
Ｗork Experience
Brand marketing specialist • Dent&co牙醫小幫手
Aug 2021 - Present Taipei, Taiwan
- Plan optimization strategies for social media and KOL marketing.
- Execute on-page and off-page SEO strategies.
- Plan and execute digital marketing programs to achieve goals and discover market insights
Result :
- 10% rise in brand traffic and 5% in brand conversion through social media.
- 5% monthly growth in KOL marketing's engagement rate.
- 37% increase in the brand's domain authority score (SEO)
Social media marketing intern • Dent&co牙醫小幫手
Jan 2021 - Aug 2021 Taipei, Taiwan
- Created social media marketing content (Facebook, Instagram, Dcard, Line) and KOL marketing.
- Produced blog content and executed on-page SEO strategies.
- Generated digital marketing advertising content.
Result :
- Achieved 36% monthly average growth on Instagram fans.
- Generated 9,000+ brand traffic sourced from social media.
- Earned 150,000+ organic impressions and a 7.7% click rate for the brand's blog
International Marketing Experience
Growth Marketing Bootcamp • Growth Marketing Academy
Jul 2021 - Oct 2021 Taipei, Taiwan
- Carried out a marketing campaign using digital marketing tools (ex. Facebook ad, Landingi, etc.)
- Comprehended the importance of trial and error in growth marketing by experiencing it.
- Delivered the final presentation on behalf of the team.
Result :
- Took 3rd place in the final presentation.
- Achieved 37% growth in prioritizing brand conversion.
Creative Career Challenge • EDUA (C3 program)
Jan 14. 2020 - Jan 21. 2020 Bangkok, Thailand
- Led a team to create a business plan for ABSOLUT VODKA’s Bangkok market in 7 days.
- Developed a marketing campaign, an advertising video, and a new package prototype.
- Represented the team to pitch the business plan in front of international marketing agencies.
Result : Won 2nd place and was rewarded as the most creative campaign in the contest.
P&G 2020 CEO Challenge • P&G
Dec 2019 - Feb 2020 Suzhou, China
- Produced a promotional video of P&G Always for the International Women’s Day shopping festival.
- Developed an online and offline marketing plan for P&G Always at the International Women’s Day shopping festival.
Result : Reached the top 500 teams in China.
Seed Training Program • STP 種子人才培訓計畫
Mar 2019 - Jul 2019 Shanghai, China
- Attended the World-café activity and interacted with senior managers across different industries.
- Proposed a brand rejuvenation marketing campaign for an old Chinese cosmetic brand, Guei Fu Lan Shin.
- Generated a business analysis and business plan for METRO supermarket in China.
Result : Chosen as one of the presenters to deliver the business proposal.
Promotional Video Work
Digital Marketing Achievement
暑期兒牙塗氟專案
- 2-month project (Jul ~ Sep 2021)
- Generated a series of Facebook ads that work through different stages of the marketing funnel.
- Objective: Increase the appointment of children's dentists.
Result : 20% growth in children's dentist appointments.
Visual PPT Work
Professional Skills
Digital Marketing tools
Google Analytics Digital Marketing SEO analysis Google Trend Google Tag Manager Landingi Facebook adGoogle Search Console
Google ad
Visual marketing tools
Canva Photoshop iMovie
Computer skills
PowerPoint Word Excel Python (Beginner) SQL (Beginner) Google Drive Google Calendar Google Sheet Google Slide Google meet Google Doc
Language
TOEIC 900 GEPT (中高級)
Certificate & Award
Growth Marketing Bootcamp
Growth Marketing contest 3rd Place
Google Analytic
Digital Marketing
The 6th China International College Students' "Internet+" Innovation and Entrepreneurship Competition