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Definition of Reputation Credits
Jason Lu
With 6+ years of experience in digital marketing and 1+ years of business analytics in E-commerce, Jason combines solid digital marketing experience and applicable data to create strategies and actions.
Enjoy teamwork with different stakeholders from diverse backgrounds, fast-paced environments with passion and shared values to envision more possibilities without self-limitation
Work Experience
Associate Marketing Manager • Acer Inc.
August 2023 - Present
Executed global marketing campaigns utilizing paid social, display, and search channels to enhance brand visibility and boost website traffic, achieving an 80% reduction in cost-per-unit through strategic KPI definition for budget management and performance optimization.
Collaborated with various media partners to stay abreast of market trends, implementing industry best practices and tailored marketing solutions across diverse media portfolios.
Facilitated seamless integration of marketing resources by disseminating media trends and solutions, establishing structured data storage, and developing cohesive guidelines for collaboration among global and regional marketing teams.
Sr. Associate Data Analyst / Business Intelligence • Shopee 新加坡商蝦皮娛樂電商有限公司台灣分公司
April 2022 - August 2023
Utilized analytical skills to support the marketing department with data-driven decision-making to improve marketing campaign results through visualization tools and data consultation.
Coordinate the local marketing teams with multiple regional functional teams by providing data requests and consultation to fuel corporate business growth.
Mentored 5+ teammates to aid the marketing department in data efficiency by improving data consultation from metrics alignment, data requests, and project management
Manager • iProspect
April 2015 - December 2021
Defined go-to-market strategies for Taiwanese global brands with media centralization, optimizing digital media and driving business growth for Taiwanese global brands by the cross-marketing framework.
Led a team of 9+ members from programmatic media planning to buying, ensuring the execution aligned with clients' objectives and delivering measurable results.
Developed execution media annual reviews, case studies, and performance drivers to accelerate client business momentum.
Established strong partnerships with diverse media partners, leveraging resources and optimization tactics to drive results for international clients and Taiwanese global brands.
CLIENTS & AWARDS & INTERVIEW ARTICLE
Clients - Acer, Apple, Brands-Suntory, Burberry, ClubMed, Giant, Intel, L’Oreal, MediaTech, PayPal, Porsche, Standard Chartered, Yahoo EC
The Drum - Digital Trading Awards APAC: BEST CAMPAIGN ON AN E-COMMERCE PLATFORM: Yahoo EC
經理人 - 廣告預算投超多，成效卻不如預期？檢視數位行銷「點線面」，盤點體驗、助攻業績
Jason Lu
With 6+ years of experience in digital marketing and 1+ years of business analytics in E-commerce, Jason combines solid digital marketing experience and applicable data to create strategies and actions.
Enjoy teamwork with different stakeholders from diverse backgrounds, fast-paced environments with passion and shared values to envision more possibilities without self-limitation
Work Experience
Associate Marketing Manager • Acer Inc.
August 2023 - Present
Executed global marketing campaigns utilizing paid social, display, and search channels to enhance brand visibility and boost website traffic, achieving an 80% reduction in cost-per-unit through strategic KPI definition for budget management and performance optimization.
Collaborated with various media partners to stay abreast of market trends, implementing industry best practices and tailored marketing solutions across diverse media portfolios.
Facilitated seamless integration of marketing resources by disseminating media trends and solutions, establishing structured data storage, and developing cohesive guidelines for collaboration among global and regional marketing teams.
Sr. Associate Data Analyst / Business Intelligence • Shopee 新加坡商蝦皮娛樂電商有限公司台灣分公司
April 2022 - August 2023
Utilized analytical skills to support the marketing department with data-driven decision-making to improve marketing campaign results through visualization tools and data consultation.
Coordinate the local marketing teams with multiple regional functional teams by providing data requests and consultation to fuel corporate business growth.
Mentored 5+ teammates to aid the marketing department in data efficiency by improving data consultation from metrics alignment, data requests, and project management
Manager • iProspect
April 2015 - December 2021
Defined go-to-market strategies for Taiwanese global brands with media centralization, optimizing digital media and driving business growth for Taiwanese global brands by the cross-marketing framework.
Led a team of 9+ members from programmatic media planning to buying, ensuring the execution aligned with clients' objectives and delivering measurable results.
Developed execution media annual reviews, case studies, and performance drivers to accelerate client business momentum.
Established strong partnerships with diverse media partners, leveraging resources and optimization tactics to drive results for international clients and Taiwanese global brands.
CLIENTS & AWARDS & INTERVIEW ARTICLE
Clients - Acer, Apple, Brands-Suntory, Burberry, ClubMed, Giant, Intel, L’Oreal, MediaTech, PayPal, Porsche, Standard Chartered, Yahoo EC
The Drum - Digital Trading Awards APAC: BEST CAMPAIGN ON AN E-COMMERCE PLATFORM: Yahoo EC
經理人 - 廣告預算投超多，成效卻不如預期？檢視數位行銷「點線面」，盤點體驗、助攻業績