Hoang Le Minh Ho Chi Minh City, Vietnam || [email protected] Working Experience KOL and Partnership Specialist – Social Content Marketing • OPPO thángthángKOL Management: - KOL relationship management: KOL content relative to brand, crisis handling included quality crisis handling - KOL content planning and management: product awareness - KOL intelligence: KOL strategy, research, mapping, and finalize KOL list - Partnership Management: Partnership research & mapping (cobranding/community/org/sponsorship) Skills: - Design and plan strategy for KOLs with social theme for campaign. - Manage agency to create KOLs’ contents on brief on timeline. - Follow up KOLs’ KPI in the campaign.

Brian YU 1. Social Media Content Generation 2. B2B Sales Outreach 3. Email marketing 4. Google Analytics, SEO Taipei City, Taiwan 工作經歷 Marketing Associate • CipherLab Co., Ltd 十月三月 2024 B2B Market Research: ｍarket trends and demand research, competitor analysis, new product positioning. Product marketing: product brochure, product overview, sales presentation SEO success story Tradeshow Coordination Social Media: LinkedIn and Facebook texts and visual creation Marketing Manager • KimWell Electronics International Co., Ltd. 十月十月 2023 KOL Collaboration: Partnered with both YouTubers and amateur content creators

Integrate Regional Resources to corporate strategy for maximized Results 📐 Role & Responsibilities A. Marketing & Media Strategy - Olympics media marketing strategy lead: Greater China and Asia-Pacific markets - Media strategy PM: Media planning for various Alibaba business lines online and offline - Promote group Martech solutions to business brands B. Content marketing - CCTV program placements, Hunan TV live broadcast events, Douyin short videos, and live streaming projects - Social media content marketing planning Brand Marketing Director • Alibaba Group 七月十月 2020 ✍🏻 Build “Tmall go-to-market and Super Brand Day Marketing Solutions” Brand through KA Collaborations 📐

生： 喬治亞學院與州立大學，修習行銷相關課程（–） MENG HSIEN (Naomi) LIN " 5+ years of experience in digital marketing and branding. A dedicated team player and problem-solver." Contact: [email protected] 【Professional Skills】 English Proficiency: TOEIC 955 / Invited Debate Coach at NTU English Debate Competition Web Data & User Analysis: GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio (Data Visualization & Analysis) Marketing Planning & Strategy: KPI Planning, Budget Management, SEO & Content Markting, Online Ad Planning, Website Planning, Visual Design (Canva), EDM Market...

effective execution of each episode while maintaining a 95% on-time completion rate. Content Strategist & Social Media Manager • BlablaBlock AugustMay 2022 | Remote ▪️ Managed social media platforms, driving 50% follower growth and a 75% increase in post reach. ▪️ Coordinated editorial team efforts, leading a team of 3 content writers in delivering impactful Medium blog posts. ▪️ Crafted 50+ advanced content articles, implementing a strategic content marketing strategy that resulted in a 50% increase in site traffic. PhD Researcher • University Clinic Bonn MaySeptember 2021 | Bonn, Germany ▪️ Conducted quantitative research design and analysis for 3

years, specializing in global customer service & digital marketing. Skilled in communication, coordination, and executing integrated strategies. Capable of both collaborative teamwork and efficient independent work. Taipei City, [email protected] WORK EXPERIENCE Senior Mar keting Specialist ASUS Cloud Corporation MarMay 2023 Integrated and utilized various marketing channels, including EDM, official website, social media, and cross-industry collaborations, for content marketing, achieving a breakthrough in the annual target attainment rate by exceeding 110%. Managed the company's official website and its content, collaborated with advertisers on advertising strategies, analyzed data effectiveness, adjusted and improved marketing

創造、黏著經營 3.透過數據追蹤與成效分析，持續在方向策略與成長引擎上建構新的假設，進行軸轉 具備能力： 1. Social Media Marketing 2. Content Marketing 3. Marketing and Content Strategy 4. Lean Startup 5. Requirements Analysis 指標性成就： 從 0 至 1 參與社群從搭建、上線、拉新，到提升互動與黏著的過程