Hello! Below are my main strengths and please feel free to contact me for more information. LINE:westernigher TEL:(+886)919-971-352
| Business Analysis | Growth Marketing |
A highly self-motivated individual and data-driven problem solver. Experienced business analyst with solid skills in strategic planning and growth marketing, 3000+hrs in SQL, and proficient in decision modeling.
Skills:
#Decision modeling: I'm specialized in turning real-world problems like complex consumer behaviors into spreadsheet models that generate easy-understanding data-informed solutions to business problems.
#Analysis Tools: SQL, Google Ads, Google Analytics, Amplitude, Data visualization via Data Studio
Taipei, Taiwan
EZTABLE • 十一月 2018 - Present
• Achieved 40% total traffic YoY growth by monitoring the CAC, ROI from various digital channels and identifying the best opportunities and strategies to facilitate effective marketing.
• Built and planned the yearly business model and strategy to COO directly, analyzed the consumer behavior metrics to provide meaningful insights for user acquisition.
• Constructed 20+ dynamic visualized dashboards and delivered 100+ insight analysis to improve 50% decision-making efficiency, increase 17% new users and resurrect 10% churned users.
• Collaborated and managed relationships with cross-functional stakeholders, team leads to drive insights into optimization of product capabilities and provide continual improvement in analysis, business process and data quality.
• 3000+ hours in Google Analytics, Google Ads, SQL, and Data visualization via Google Data Studio and led the 100+ A/B test initiatives, achieving a 15% conversion rate uplift.
• User experience analysis: acquisition/retention/churn analysis.
• Doubled returns from Google Ads by a 53% reduction of CPA under the same budget, around NT$3.5 million annually.
HTC • 八月 2016 - 七月 2018
• Analyzed competitive products and market trends in different segments and built the Smartphone Shipment Forecasting Model.
• Monitored the marketing plan, performance and managed contra revenue (MDF、PP、Upcharge、Rebate), inventory level and FP&A related activities of subsidiaries in EMEA region.
• Built a $100 million scale financial model (H/W, S/W, negotiated with QCOM) for new VR business and evaluated the benefits of different cooperation scenarios to assist management team in decision-making.
• Analyzed the growth model, developed the layout (via Tableau) of VIVEPORT (VR App Store), and worked with cross-functional teams to develop annual sales plans.
MBA • 2014 - 2016
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Hello! Below are my main strengths and please feel free to contact me for more information. LINE:westernigher TEL:(+886)919-971-352
| Business Analysis | Growth Marketing |
A highly self-motivated individual and data-driven problem solver. Experienced business analyst with solid skills in strategic planning and growth marketing, 3000+hrs in SQL, and proficient in decision modeling.
Skills:
#Decision modeling: I'm specialized in turning real-world problems like complex consumer behaviors into spreadsheet models that generate easy-understanding data-informed solutions to business problems.
#Analysis Tools: SQL, Google Ads, Google Analytics, Amplitude, Data visualization via Data Studio
Taipei, Taiwan
EZTABLE • 十一月 2018 - Present
• Achieved 40% total traffic YoY growth by monitoring the CAC, ROI from various digital channels and identifying the best opportunities and strategies to facilitate effective marketing.
• Built and planned the yearly business model and strategy to COO directly, analyzed the consumer behavior metrics to provide meaningful insights for user acquisition.
• Constructed 20+ dynamic visualized dashboards and delivered 100+ insight analysis to improve 50% decision-making efficiency, increase 17% new users and resurrect 10% churned users.
• Collaborated and managed relationships with cross-functional stakeholders, team leads to drive insights into optimization of product capabilities and provide continual improvement in analysis, business process and data quality.
• 3000+ hours in Google Analytics, Google Ads, SQL, and Data visualization via Google Data Studio and led the 100+ A/B test initiatives, achieving a 15% conversion rate uplift.
• User experience analysis: acquisition/retention/churn analysis.
• Doubled returns from Google Ads by a 53% reduction of CPA under the same budget, around NT$3.5 million annually.
HTC • 八月 2016 - 七月 2018
• Analyzed competitive products and market trends in different segments and built the Smartphone Shipment Forecasting Model.
• Monitored the marketing plan, performance and managed contra revenue (MDF、PP、Upcharge、Rebate), inventory level and FP&A related activities of subsidiaries in EMEA region.
• Built a $100 million scale financial model (H/W, S/W, negotiated with QCOM) for new VR business and evaluated the benefits of different cooperation scenarios to assist management team in decision-making.
• Analyzed the growth model, developed the layout (via Tableau) of VIVEPORT (VR App Store), and worked with cross-functional teams to develop annual sales plans.
MBA • 2014 - 2016
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.