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Definition of Reputation Credits
Komang Oki Setiawan
l am responsible for achieving the sales target, overseeing the marketplace management, and implementing SEO best practices and content optimization techniques for the ecommerce platform. With more than 8 years of experience in ecommerce and digital marketing, I have a strong track record of increasing sales revenue, traffic, and organic search rankings for various products and services in the online space.
I am passionate about learning new skills and technologies, and I have obtained certifications from Google and HubSpot in digital marketing and social media marketing. My mission is to deliver value and satisfaction to customers and partners, and to leverage my expertise and creativity to drive innovation and growth in the ecommerce industry.
Bekasi, West Java, Indonesia
Pengalaman Kerja
E-commerce Associate Manager • PT. Kanmo Group
September 2023 - Present
- To plan and undertaking sales and stock analysis for the business (marketplace)
- Assist/advise internal stakeholders in range planning, ordering quantities and forecasting, purchasing, intake and stock of ranges in order to maximize sales and profit for the business (marketplace)
- Monitor Marketplace day to day operation, product visibility and availability, promotion and stock
- Manage team and monitor all Marketplace budget related, make budget report analysis (Weekly, Monthly and Quarterly)
Ecommerce Manager • TNP Group (Mooimom)
Juni 2022 - September 2023
My daily tasks and responsibilities include:
- Achieve sales target of the e-commerce platform (Marketplace and Other Online Channel), Increased Sales Revenue: Successfully implemented marketing strategies in marketplace that resulted in a significant increase 25% in 2022 compare 2021
- Marketplace Management: Oversee the company's ecommerce, ensuring it is user-friendly, visually appealing, and optimized for conversions. Increased Traffic in ecommerce 35% in 2022 compare 2021
- SEO Marketpalce Performance, Implemented SEO best practices and content optimization techniques, improve seo friendly description product, leading to improved organic search rankings in platform marketplace and increased organic traffic to the store. Increased page view products 25% in 2022 compare 2023
- Manage the relationships with all e‑commerce partners and relationship manager, Successfully launched and promoted new product lines in Shopee get exclusive Banner and Landing Page, contributing to the company's product diversification and overall growth.
- Managing and executing promotional campaigns
- Monitor the overall market landscape/ trends and conduct competition analysis in the ecommerce channels to understand the market opportunities and potential challenges
- Working closely with the content marketing team to have alignment in every online marketing & sales plan
- Working closely with product team for product development trend & demand planning
- Working closely with the digital marketing manager to ensure digital visibility, generate new customers & increase retention
Facilitator & Teaching Assistant SEO • BelajarLagi
Juli 2022 - Maret 2023
Responsible to build, manage and maintain communicative discussion among members & lectures during the program
Digital Marketing Consultant • Mitigant
April 2022 - Juli 2022
- Be knowledgeable about the service products
- Emphasize the features of service products to highlight how they solve customer problems
- Attract new clients and oversee the sales process for the business
- Identify and research opportunity in new and existing markets
- Digital campaign planning and execution, e.g.: set social media targets and performance metrics
- Develop, implement and manage the company’s social media strategy
- Plan content calendars and manage the day-to-day messaging, monitoring, and moderation of all social media channels
Marketing Planner • Jet Commerce
Juli 2021 - Mei 2022
I was appointed as the marketing planner of Brand Mito Electronic at five platform ecommerce such as Shopee, Tokopedia, Lazada, Blibli & Akulaku, I have responsibility such as:
- Managing online brand and product campaigns to raise brand awareness
- Develop marketing and promotion strategies to drive online traffic & sales to online store, e.g., 12.12 Campaign Total GMV uplift 397% and Total Unit Ordered uplift 480%
- Monitor, analyze, and execute paid ads using in‑App Ads (Shopee Ads, Top Ads, and Sponsored Search) to optimize several key metrics, e.g., achieved 62.8x Return on Ads Spend for Shopee Ads
- Gained over 10x number of Shopee Live viewers compared to initial livestreaming by planning, concepting and develop livestream and managed KOL for livestream
- Develop and implement digital media and advertising in both online and offline platform.
- Explore and maximize social media channels to raise brand awareness.
- Develop content brief for any creatives needed, marketing materials, and content creation to all e‑commerce channels and social media
- Responsible in planning budgetary control of all digital marketing.
- Allocate Ads budget and utilize it to maximize traffic & conversion
Senior Merchandise And Promo • PT Dinomarket
Januari 2019 - Mei 2021
- Create Banner for Website Home Page, Product Promo Campaign Landing Page, Social Media post, Product Brand or Bank Partner Promo, Event Banner or Gamification Content
- Manage Google, Facebook, Instagram, or Twitter Ads
- Create product promotional video
- Create preparation for promo campaign
- Create promo landing page
- Strategize for Social Media Promotion
- Monitor and handle information accuracy about product details
- Manage social media account and handle user feedback
- Manage app rating performance
- Responsible for all displayed products on the website (ex : Product Image, Product Description, and Stock)
- Beautify the appearance of the products on the website by adding pictures, video or review of these products
- Coordinate with the Buyer team to look for new products or new suppliers
- Manage product search keywords on search engines (including adding SEO)
- Check to see home banner and promo banner (ex : bank banner & promo campaign)
- Check and compare price with competitor to assure price is always updated
- Manage product rating for newly added product
Pendidikan
Universitas Gunadarma
Sistem Informas
2010 - 2014
Skil
- Word
- Excel
- SEO
- Ecommerce Opeations
- ecommerce marketing
- ECommerce Platforms
Bahasa
- English — Menengah
Komang Oki Setiawan
l am responsible for achieving the sales target, overseeing the marketplace management, and implementing SEO best practices and content optimization techniques for the ecommerce platform. With more than 8 years of experience in ecommerce and digital marketing, I have a strong track record of increasing sales revenue, traffic, and organic search rankings for various products and services in the online space.
I am passionate about learning new skills and technologies, and I have obtained certifications from Google and HubSpot in digital marketing and social media marketing. My mission is to deliver value and satisfaction to customers and partners, and to leverage my expertise and creativity to drive innovation and growth in the ecommerce industry.
Bekasi, West Java, Indonesia
Pengalaman Kerja
E-commerce Associate Manager • PT. Kanmo Group
September 2023 - Present
- To plan and undertaking sales and stock analysis for the business (marketplace)
- Assist/advise internal stakeholders in range planning, ordering quantities and forecasting, purchasing, intake and stock of ranges in order to maximize sales and profit for the business (marketplace)
- Monitor Marketplace day to day operation, product visibility and availability, promotion and stock
- Manage team and monitor all Marketplace budget related, make budget report analysis (Weekly, Monthly and Quarterly)
Ecommerce Manager • TNP Group (Mooimom)
Juni 2022 - September 2023
My daily tasks and responsibilities include:
- Achieve sales target of the e-commerce platform (Marketplace and Other Online Channel), Increased Sales Revenue: Successfully implemented marketing strategies in marketplace that resulted in a significant increase 25% in 2022 compare 2021
- Marketplace Management: Oversee the company's ecommerce, ensuring it is user-friendly, visually appealing, and optimized for conversions. Increased Traffic in ecommerce 35% in 2022 compare 2021
- SEO Marketpalce Performance, Implemented SEO best practices and content optimization techniques, improve seo friendly description product, leading to improved organic search rankings in platform marketplace and increased organic traffic to the store. Increased page view products 25% in 2022 compare 2023
- Manage the relationships with all e‑commerce partners and relationship manager, Successfully launched and promoted new product lines in Shopee get exclusive Banner and Landing Page, contributing to the company's product diversification and overall growth.
- Managing and executing promotional campaigns
- Monitor the overall market landscape/ trends and conduct competition analysis in the ecommerce channels to understand the market opportunities and potential challenges
- Working closely with the content marketing team to have alignment in every online marketing & sales plan
- Working closely with product team for product development trend & demand planning
- Working closely with the digital marketing manager to ensure digital visibility, generate new customers & increase retention
Facilitator & Teaching Assistant SEO • BelajarLagi
Juli 2022 - Maret 2023
Responsible to build, manage and maintain communicative discussion among members & lectures during the program
Digital Marketing Consultant • Mitigant
April 2022 - Juli 2022
- Be knowledgeable about the service products
- Emphasize the features of service products to highlight how they solve customer problems
- Attract new clients and oversee the sales process for the business
- Identify and research opportunity in new and existing markets
- Digital campaign planning and execution, e.g.: set social media targets and performance metrics
- Develop, implement and manage the company’s social media strategy
- Plan content calendars and manage the day-to-day messaging, monitoring, and moderation of all social media channels
Marketing Planner • Jet Commerce
Juli 2021 - Mei 2022
I was appointed as the marketing planner of Brand Mito Electronic at five platform ecommerce such as Shopee, Tokopedia, Lazada, Blibli & Akulaku, I have responsibility such as:
- Managing online brand and product campaigns to raise brand awareness
- Develop marketing and promotion strategies to drive online traffic & sales to online store, e.g., 12.12 Campaign Total GMV uplift 397% and Total Unit Ordered uplift 480%
- Monitor, analyze, and execute paid ads using in‑App Ads (Shopee Ads, Top Ads, and Sponsored Search) to optimize several key metrics, e.g., achieved 62.8x Return on Ads Spend for Shopee Ads
- Gained over 10x number of Shopee Live viewers compared to initial livestreaming by planning, concepting and develop livestream and managed KOL for livestream
- Develop and implement digital media and advertising in both online and offline platform.
- Explore and maximize social media channels to raise brand awareness.
- Develop content brief for any creatives needed, marketing materials, and content creation to all e‑commerce channels and social media
- Responsible in planning budgetary control of all digital marketing.
- Allocate Ads budget and utilize it to maximize traffic & conversion
Senior Merchandise And Promo • PT Dinomarket
Januari 2019 - Mei 2021
- Create Banner for Website Home Page, Product Promo Campaign Landing Page, Social Media post, Product Brand or Bank Partner Promo, Event Banner or Gamification Content
- Manage Google, Facebook, Instagram, or Twitter Ads
- Create product promotional video
- Create preparation for promo campaign
- Create promo landing page
- Strategize for Social Media Promotion
- Monitor and handle information accuracy about product details
- Manage social media account and handle user feedback
- Manage app rating performance
- Responsible for all displayed products on the website (ex : Product Image, Product Description, and Stock)
- Beautify the appearance of the products on the website by adding pictures, video or review of these products
- Coordinate with the Buyer team to look for new products or new suppliers
- Manage product search keywords on search engines (including adding SEO)
- Check to see home banner and promo banner (ex : bank banner & promo campaign)
- Check and compare price with competitor to assure price is always updated
- Manage product rating for newly added product
Pendidikan
Universitas Gunadarma
Sistem Informas
2010 - 2014
Skil
- Word
- Excel
- SEO
- Ecommerce Opeations
- ecommerce marketing
- ECommerce Platforms
Bahasa
- English — Menengah