Binance 幣安, Growth Marketing Manager

2021/12~Now

Taipei City, Taiwan

• Lead marketing campaigns & projects to unlock new user growth and reactivation through performance marketing, lifecycle (CRM) and affiliates collaboration. 
• Utilize data and user insights to execute and oversee the marketing plan for all channels, including competitor analysis, and industry trends day to day. 
• Make marketing strategies and decisions based on ROI analysis, and make channel experimentation, audience messaging. 
• Work closely with different teams such as CRM, performance marketing, and product teams
• Lead interns and create playbooks & frameworks to share successful  cases to other local markets. 
• Work with affiliates, media, and partnerships with online / offline campaigns for growth opportunities. 

foodpanda 富胖達股份有限公司, Digital Marketing Supervisor

2020/10~ 2021/12

Taipei City, Taiwan 

• Manage online marketing campaigns with Google, Facebook, Yahoo, LINE ads to grow orders over 60% and new customers over 75% in first 3 months for New Verticals (grocery delivery)
• Develop and execute CRM marketing for adoption, reorder, and reactivation 
• Project management and coordination with the local and regional team, and monitor daily tasks completion 
• Budget control and management

Akohub 奧雲科技股份有限公司, Product Marketing Consultant

2020/02-2020/10

Taipei City, Taiwan 

Akohub is the first Taiwan partner with Shopify, which is one of the top e-commerce builder platforms all over the world. I'm responsible for Marketing SaaS products including "Ako Retargeting", "CVS", and "Government Uniform Invoice".

• Project management and professional consulting support for B2B customers, eg. email, chat, and social media 
• Data analytic, A/B test skills to optimize installation and on-boarding process for Akohub's products, which helped decrease customer complaints & increase merchants' email open rate from 42% to 70% 
• Customer relations management with con-calls and email 
• Provide advertising suggestions & marketing tips for Shopify merchants 
• Provide customer journey insights with FullStory & Facebook Business Manager Analytics 
• Create marketing materials

Taptot 優閣資訊有限公司, Senior Marketing Specialist

2017/11-2019/10

Taipei City, Taiwan 

Taptot is a startup sharing platform. I help to build brand & App from day 1, which grew from 0 to 152k app downloads and 80k registered users both TW/US. Promoted on App Store Story of Today and #2 Fast-Growing App on Android. 

• Develop marketing strategy online & offline 
• Gain +150k app downloads and +80k registered users in both TW / US in the first year 
• Digital marketing skills to create ad and content, include Google, Facebook, and Yahoo Ads 
• Cross-industry alliance with local sponsors for joint marketing programs and events 
• Manage KOL marketing and campaigns to build brand awareness 
• Social media marketing and management, Facebook fan page grew from 0 to 6k fans 
• Press release, public relations and holding press conference event 
• Coordination with agency team 
• Press release

CÉLINE 思琳股份有限公司, Communication Assistant

2017/6-2017/9

Taipei City, Taiwan 

• Support PR Manager to coordinate daily media enquiries and support press / stock on loan
• Data tracking and system implementation for reporting purpose
• Coordinate with different departments and boutiques for press on loan or celebrities dressing
• Show Room Stock take and management
• PR daily operation errands such as clipping and weekly editorial reports to HK Office
• Press kit preparation: quarterly press kit distribution and materials summarizing

Danese & Lealty 丹意信實集團, Marketing PR Executive

2016/6-2017/1

Taipei City, Taiwan

• Media relationship maintenance and development
• Press release and copywriting
• VIP customer editorial write-up
• Daily media inquiry and coverage follow-up
• Clipping monitor and analysis
• VIP events & CRM
• Marketing coordination
• Social media marketing and managements

SHIATZY CHEN 夏姿陳上海有限公司, Operation Assistant

2015/8-2015/11

Shanghai City, China 

• Manage 24 Stores in China
• Administrative supports through all departments
• Project managing for New Opening Store

Franz Collection 法藍瓷股份有限公司, Internship

2013/12- 2015/6 

Taipei City, Taiwan

• Social media analyzing, marketing and management 
• Create an animated ambassador character to hold a design vote online 
• Interviews with artist and write articles on famous design website 
• Promote Franz Award worldwide by making contacts with design colleges, studios and workshops globally

NTNU East Asian Journal 東亞系系刊, Chief Editor

2012/9 -2013/6

Taipei City, Taiwan

• Interview professors from East Asian Studies and write articles about
• international issues
• Interview exchange student experiences and volunteer works in East Asia region