CakeResume 找人才
最輕量、快速的招募方案，數百家企業的選擇
搜尋履歷，主動聯繫求職者，提升招募效率。
- 瀏覽所有搜尋結果
- 每日可無限次數開啟陌生對話
- 搜尋僅開放付費企業檢視的履歷
- 檢視使用者信箱 & 電話
職場能力評價定義
EDUCATION
Sep 2010 - Jun 2014
Fu Jen Catholic University
Department of Advertising and Public Relations
WORK EXPERIENCE
Supervisor, Integrated Communication • Starcom
- Service Brand: DKSH, Mondelēz, ASICS
- 主要內容:
｜利用多種研究工具挖掘消費者行為
｜提供全媒體建議，包含網路媒體、電視、平面媒體等
｜規劃品牌年度預算幫助宣傳效益極大化
｜根據媒體目標設定合理KPI、規劃廣告投放策略
｜監控媒體成效、提供優化建議 - 內容專案管理：
｜發想宣傳主題、議題切角
｜領導合作方產出符合期待的文字、影像等
｜網路口碑操作(包含論壇、Facebook社團、KOL合作)
Jul 2018 - Jul 2021
Performance Executive • Performics
- Service Brand: Nestle, Samsung, Coca-Cola
- 主要內容:
｜YouTube、Facebook、Google 等廣告操作
｜規劃關鍵字架構、文案撰寫
｜根據目標規劃廣告投放策略
｜檢視廣告成效、提供優化建議
Oct 2016 - Jun 2018
Digital Executive • Zenith
- Service Brand: Nespresso, Clarins, LVMH
- 主要內容:
｜協助專案執行
｜追蹤專案成效
｜結案報告
｜競品分析
Sep 2014 - Mar 2016
CAPABILITY/ SKILLS
Storytelling
Follow trendy topics on the internet and turn them into text, videos, social posts, which result in audience's engagement and brand awareness.
Teamwork Spirit
Team player, good at co-working with multiple units to complete tasks or projects.
Certification
Google Ads
Facebook Blueprint
Languages
Mandarin Chinese
English
PROJECTS
HALLS XS X 綜口味娛樂
- HALLS XS 推出能量飲新口味，與受上班族歡迎的網路節目綜口味合作。規劃宣傳走期與影片主題：包含街訪影片討論上班族職場爛事、社群貼文、網路票選等。幫助產品於上市期間累積網路聲量。
- Results：影片累積100k 觀看、1,600 留言。
OREO 聖誕禮物組合 | OREO 音樂盒
- OREO推出聖誕限定組合，初次在台販售。由於OREO音樂盒在國外已經販售多年，台灣上市希望引發話題銷售禮盒。規劃IG網紅操作，以情侶、超商美食、玩具三大主軸進行，搭配社群影片與名人公關品露出。
- Results：全台1,000盒預購銷售一空。
年度提案｜DKSH
針對產品宣傳需求提出年度全媒體策略
包含市場、競品、消費者分析
媒體排期與作法
https://drive.google.com/file/d/1fS2cf1iW48-9xVAj3Xr_c01SPoLUbuAD/view?usp=sharing
嗨！我是林孟慧，在網路行銷的領域工作6年。從媒體代理商的數位部門開始，跟著媒體的轉變一路前行。
【彈性思維】 網路媒體是動態的，我的工作就是在趨勢中不斷變化思維。從入行購買第一個首頁版位開始，媒體新知不斷擴充：精準鎖定、業績轉換、網紅行銷、經營podcast。新名詞推陳出新，需要不停思考如何加入新方法與消費者溝通進而幫助品牌業績。
【團隊的創意引擎】 社群發展至顛峰，網路內容是我的精神糧食和靈感來源。團隊提案常常需要大量的想法，平常累積的觀點成為了吸睛創意。不管是網紅日常、網路用語、熱門話題、炎上事件等，將這些轉化成品牌提案中可以執行的社群內容或者宣傳主題，是我在工作上很大的成就感。
【自主學習資優生】 喜歡自我學習並且擅長問題解決。自媒體經營，嘗試從創作者的角度學習如何經營流量。因應自媒體需求，自主學習影像拍攝與後製。透過網路課程、YouTube影片、論壇發問等尋找學習資源、問題解決方案。
代理商的經歷磨練我的專業，在無限的提案與執行中慢慢成長塑形，發揮所長對團隊貢獻，並肯定自己。
Hi! I am Ｍeng Hui Lin. I have been working in digital marketing industry for 6 years. My career started from the digital department of media agency, as the trend of media development, I switched to the department of integrated marketing to better adapt to the new media environment.
【Flexible Mindset in Ever Changing Trends】 Online media is a dynamic and fast-moving industry, it is essential to have a flexible and enthusiastic mindset to keep track of the variable trends in media. New media tools emerge every year, last year people talked about IG micro influencer, now podcast becomes a new blue ocean for advertising investment in new media. My job is to find the best advertising solution among these booming media tools.
【Creative Ideas Breeding from Social Media Content】 Social media has changed and become our daily life, the content on social media not just my daily amusement but sometimes the source of inspiration for new ideas. While doing team proposals, it often requires a lot of influx of new thoughts. Some of the stories and trendy topics on the internet can be transformed and adopted to the project proposal and become eye-catching ideas. This sense of achievement from work is the reason I enjoy myself in this idea-devising process.
【Self-driven Lifelong Learner】 I’m a self-driven person who is constantly learning new things and problem solving. For instance, I run my own channel and manage online traffic from the perspective of creators. In addition, I started video shooting and post-production by self-learning, searching for resources and solutions through online courses, YouTube videos, forums, etc.
The time working in media agency has contributed a lot in growing and shaping my capability and skills.
EDUCATION
Sep 2010 - Jun 2014
Fu Jen Catholic University
Department of Advertising and Public Relations
WORK EXPERIENCE
Supervisor, Integrated Communication • Starcom
- Service Brand: DKSH, Mondelēz, ASICS
- 主要內容:
｜利用多種研究工具挖掘消費者行為
｜提供全媒體建議，包含網路媒體、電視、平面媒體等
｜規劃品牌年度預算幫助宣傳效益極大化
｜根據媒體目標設定合理KPI、規劃廣告投放策略
｜監控媒體成效、提供優化建議 - 內容專案管理：
｜發想宣傳主題、議題切角
｜領導合作方產出符合期待的文字、影像等
｜網路口碑操作(包含論壇、Facebook社團、KOL合作)
Jul 2018 - Jul 2021
Performance Executive • Performics
- Service Brand: Nestle, Samsung, Coca-Cola
- 主要內容:
｜YouTube、Facebook、Google 等廣告操作
｜規劃關鍵字架構、文案撰寫
｜根據目標規劃廣告投放策略
｜檢視廣告成效、提供優化建議
Oct 2016 - Jun 2018
Digital Executive • Zenith
- Service Brand: Nespresso, Clarins, LVMH
- 主要內容:
｜協助專案執行
｜追蹤專案成效
｜結案報告
｜競品分析
Sep 2014 - Mar 2016
CAPABILITY/ SKILLS
Storytelling
Follow trendy topics on the internet and turn them into text, videos, social posts, which result in audience's engagement and brand awareness.
Teamwork Spirit
Team player, good at co-working with multiple units to complete tasks or projects.
Certification
Google Ads
Facebook Blueprint
Languages
Mandarin Chinese
English
PROJECTS
HALLS XS X 綜口味娛樂
- HALLS XS 推出能量飲新口味，與受上班族歡迎的網路節目綜口味合作。規劃宣傳走期與影片主題：包含街訪影片討論上班族職場爛事、社群貼文、網路票選等。幫助產品於上市期間累積網路聲量。
- Results：影片累積100k 觀看、1,600 留言。
OREO 聖誕禮物組合 | OREO 音樂盒
- OREO推出聖誕限定組合，初次在台販售。由於OREO音樂盒在國外已經販售多年，台灣上市希望引發話題銷售禮盒。規劃IG網紅操作，以情侶、超商美食、玩具三大主軸進行，搭配社群影片與名人公關品露出。
- Results：全台1,000盒預購銷售一空。
年度提案｜DKSH
針對產品宣傳需求提出年度全媒體策略
包含市場、競品、消費者分析
媒體排期與作法
https://drive.google.com/file/d/1fS2cf1iW48-9xVAj3Xr_c01SPoLUbuAD/view?usp=sharing
嗨！我是林孟慧，在網路行銷的領域工作6年。從媒體代理商的數位部門開始，跟著媒體的轉變一路前行。
【彈性思維】 網路媒體是動態的，我的工作就是在趨勢中不斷變化思維。從入行購買第一個首頁版位開始，媒體新知不斷擴充：精準鎖定、業績轉換、網紅行銷、經營podcast。新名詞推陳出新，需要不停思考如何加入新方法與消費者溝通進而幫助品牌業績。
【團隊的創意引擎】 社群發展至顛峰，網路內容是我的精神糧食和靈感來源。團隊提案常常需要大量的想法，平常累積的觀點成為了吸睛創意。不管是網紅日常、網路用語、熱門話題、炎上事件等，將這些轉化成品牌提案中可以執行的社群內容或者宣傳主題，是我在工作上很大的成就感。
【自主學習資優生】 喜歡自我學習並且擅長問題解決。自媒體經營，嘗試從創作者的角度學習如何經營流量。因應自媒體需求，自主學習影像拍攝與後製。透過網路課程、YouTube影片、論壇發問等尋找學習資源、問題解決方案。
代理商的經歷磨練我的專業，在無限的提案與執行中慢慢成長塑形，發揮所長對團隊貢獻，並肯定自己。
Hi! I am Ｍeng Hui Lin. I have been working in digital marketing industry for 6 years. My career started from the digital department of media agency, as the trend of media development, I switched to the department of integrated marketing to better adapt to the new media environment.
【Flexible Mindset in Ever Changing Trends】 Online media is a dynamic and fast-moving industry, it is essential to have a flexible and enthusiastic mindset to keep track of the variable trends in media. New media tools emerge every year, last year people talked about IG micro influencer, now podcast becomes a new blue ocean for advertising investment in new media. My job is to find the best advertising solution among these booming media tools.
【Creative Ideas Breeding from Social Media Content】 Social media has changed and become our daily life, the content on social media not just my daily amusement but sometimes the source of inspiration for new ideas. While doing team proposals, it often requires a lot of influx of new thoughts. Some of the stories and trendy topics on the internet can be transformed and adopted to the project proposal and become eye-catching ideas. This sense of achievement from work is the reason I enjoy myself in this idea-devising process.
【Self-driven Lifelong Learner】 I’m a self-driven person who is constantly learning new things and problem solving. For instance, I run my own channel and manage online traffic from the perspective of creators. In addition, I started video shooting and post-production by self-learning, searching for resources and solutions through online courses, YouTube videos, forums, etc.
The time working in media agency has contributed a lot in growing and shaping my capability and skills.