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進階搜尋
On
4 到 6 年
6 到 10 年
10 到 15 年
15 年以上
Avatar of Stevano Christian.
Avatar of Stevano Christian.
曾任
Growth & Performance @Hypefast
2020 ~ 2024
Performance Marketing Manager
一個月內
ads attribution OctoberFebruary 2020 Jakarta, Indonesia Digital Marketing Performance, Funnel, & Traffic Bonnels Drove profitable ROAS above 10 for B2C channel, and ROAS above 15 for Reseller B2B channel Drove 30% increase Facebook Ads Paid Channel month on month for B2B channel Ensure smooth process from Retail Team, Finance Team, and Digital Marketing team NovemberOctober 2019 Jakarta, Indonesia Digital Marketing Specialist & Technology STOQO Built historical data dashboard to ensure correct strategies applied in digital execution level. Led alignment for offline campaign and online digital marketing campaign SEO improvement on website and blog, help to increase Stoqo organic traffic by 30
Spreadsheets
Data Analysis
Meta Ads
待業中
正在積極求職中
全職 / 對遠端工作有興趣
6 到 10 年
BINUS University
Information System
Avatar of Andrianto Hermawan.
Avatar of Andrianto Hermawan.
曾任
Sopir Pribadi @Ponpes Al Fattah Klaten
2012 ~ 2020
Administrative, Administrasi, Administrasi Specialist, Administration, Administration Office, Staff Administrasi, Data Entry, Data Clerk, Data Entry Specialist, Data Clerk Specialist, Front Office Staff, Front Office Specialist
一個月內
masuk dan barang keluar. Mendisplay, menata barang dengan rapi di gudang dan menjaga kebersihan seluruh tempat bekerja. Education LKP Solocom Pelatihan administrasi berbasis Ms Office, Google Spreadsheet, Workspace dan lainnya SepDes 2017 Universitas Muhammadiyah Surakarta Ilmu Hukum IPKSkill MS OFFİCE WORD-EXCEL-POWERPOİNT Design Graphic CorelDraw-Canva-Photoshop Digital Marketing Strategy Language Indonesian — Lancar Javanese — Professional English — Menengah Powered by CakeResum Prestasi LKTI Juara 1 Lomba Karya Tulis Ilmiah FH UMS dengan Judul " Lingkungan Hidup " 2013 • Magang di kantor notaris ibu Wulan Anita Diyah Kurnia Dewi S.H Kec. Baki, Kab. Sukoharjo dengan Nilai AOrganisasiPimpinan
MS OFFİCE WORD-EXCEL-POWERPOİNT
Design Graphic CorelDraw-Canva-Photoshop
Digital Marketing Strategy
待業中
正在積極求職中
全職 / 暫不考慮遠端工作
4 到 6 年
LKP Solocom
Ms Office
Avatar of Kaichun Chen.
Avatar of Kaichun Chen.
曾任
Strategic Partnerships Manager @Our Happy Company
2019 ~ 2023
Strategic Partnerships, Business Development
一個月內
teams, including senior management, marketing, product, engineering, legal, finance, and ad/PR agencies, resulting in an impressive 80% growth in user base and partner experiences. Digital Strategy Director • Shanghai CanXing Culture & Media Co Ltd 05//Spearheaded negotiations with stakeholders, including 88rising, for Jackson Wang's international marketing campaigns and events, with a strategic focus on the US and the China market. - Developed and executed global digital release strategy for Jackson Wang and CanXing's artists across all DSPs (Digital Service Providers). Talent Manager - Warner Influencer Network • Warner Music Group 01//Led Warner
Strategic Partnerships
Business Development
Digital Strategy
待業中
正在積極求職中
全職 / 對遠端工作有興趣
6 到 10 年
Columbia College Chicago
Arts, Entertainment, and Media Management
Avatar of the user.
Avatar of the user.
曾任
Marketing Manager @幫你優股份有限公司 BoniO Inc. / 閱讀優有限公司 TaaO Company Limited
2021 ~ 現在
Marketing Manager
一個月內
WordPress
Google Analytics
Project Management
待業中
正在積極求職中
全職 / 對遠端工作有興趣
4 到 6 年
淡江大學
英文學系
Avatar of the user.
Avatar of the user.
Media Planning Assistant Manager @DAC_台灣迪艾思股份有限公司
2023 ~ 現在
Account Manager
一個月內
Word
Excel
PowerPoint
就職中
正在積極求職中
全職 / 暫不考慮遠端工作
4 到 6 年
National Taiwan University
Bachelor
Avatar of Diana Shih.
Avatar of Diana Shih.
曾任
Solopreneur @Media Ape
2022 ~ 2024
Creative/Content /Project head Digital, Television ,Films and Social Media
一個月內
Diana Shih Experienced Multimedia Producer with 3+ years in content creation, achieving a 25% viewership increase and 1500% revenue growth in key projects. Skilled in social media and Google Analytics, with expertise in strategizing and executing digital marketing campaigns. Proficient in quantitative research and crafting compelling media narratives. Taipei, Taiwan | Portfolio: https://www.shihstories.com/ Skills Video Production Scriptwriting Video Editing Storyboarding 2D Animation Software Adobe Photoshop Adobe After Effects Final Cut Pro Procreate Project Management Time management Stakeholder communication Budget management Resource allocation Analytics Quantitative data analysis Qualitative data analysis
Word
PowerPoint
Excel
待業中
正在積極求職中
全職 / 對遠端工作有興趣
4 到 6 年
University of Bonn
Neuroscience
Avatar of the user.
Avatar of the user.
Inside Sales Business Development @TDCX Malaysia
2021 ~ 現在
主管職
一個月內
Word
PowerPoint
專案管理
就職中
正在積極求職中
全職 / 對遠端工作有興趣
6 到 10 年
國立台灣大學
生物產業傳播暨發展學系
Avatar of Bella Zayna.
Avatar of Bella Zayna.
Head of Business Development @PT Kece Kreatif Indonesia
2023 ~ 現在
Creative Director/ Senior Multimedia Designer/ Senior Visual Designer
一個月內
Bella Zayna Head of Business Development | Producer | Freelance Creative Designer Jakarta, Indonesia Passionate and hardworking person with 3+ years experience of managing various projects for Brands with influencers, Commercial Videos, Campaign, etc. Always giving an excellent services and motivated to develop my skill. Core Strengths : Content Creation, Public Relations, Leadership, Budgeting, Problem Solving, Communication skills. Skilled in Graphic Designer, Visual Arts, Social Media Promotion, Digital Marketing, Content Planning, Creative Brief. Reach me on: Instagram : @bellazayna Email: [email protected] Portfolio Visual Arts: https://www.behance.net/suicidesunflower
Microsoft Office
PowerPoint
Communication
就職中
正在積極求職中
全職 / 對遠端工作有興趣
4 到 6 年
LSPR Communication and Business Institute
Advertising, and Applied Communication
Avatar of Christian Frengki Amping.
Avatar of Christian Frengki Amping.
曾任
Marketing @Sepreken Kitchen and Bar
2018 ~ 2022
Sales and Marketing Specialist
一個月內
the ability to motivate a team to achieve organizational goals. Flexible and adaptable to change, with a focus on customer service excellence. Known as an effective communicator with good negotiation skills. Always ready to take on new challenges and grow in career. Jakarta, Indonesia Pengalaman Kerja Marketing • Sepreken Kitchen and Bar AprJan 2022 Develop a program for each event including promos that will be carried out in the next year. Digital Marketing and Sales • Easy Breezy AprJan 2023 Develop and implement effective digital marketing strategies to increase company visibility, branding and sales. Responsible for
Word
Canva
Excel
待業中
正在積極求職中
全職 / 對遠端工作有興趣
6 到 10 年
STIE YKPN Yogyakarta
management
Avatar of Tiffany Chin.
Avatar of Tiffany Chin.
Product Marketing Manager @National Math and Science Initiative
2024 ~ 現在
UX Writer, Content Marketer, UX/UI Designer
一個月內
of assets to support event marketing efforts including sponsorship package, landing page, ads, social media, signage and presentations Measure and analyze content marketing performance using Google Analytics and Moz to guide new or existing content development Collaborate with subject matter experts combining SEO best practices to produce engaging content such as blogs, case studies and product sheets JanuaryDecember 2023 Content Designer | Copywriter • Freelancer Helping small to mid-size businesses with content marketing and UX writing projects JanuaryPresent Digital Marketing Specialist • CU Anschutz Health and Wellness Center Manage member and nonmember communications, writing multiple monthly newsletter and man...
Figma
Canva
Microsoft 365
就職中
正在積極求職中
全職 / 對遠端工作有興趣
6 到 10 年
University of Colorado Denver
Entertainment Industry Marketing

最輕量、快速的招募方案,數百家企業的選擇

搜尋履歷,主動聯繫求職者,提升招募效率。

  • 瀏覽所有搜尋結果
  • 每日可無限次數開啟陌生對話
  • 搜尋僅開放付費企業檢視的履歷
  • 檢視使用者信箱 & 電話
搜尋技巧
1
嘗試搜尋最精準的關鍵字組合
資深 後端 php laravel
如果結果不夠多,再逐一刪除較不重要的關鍵字
2
將須完全符合的字詞放在雙引號中
"社群行銷"
3
在不想搜尋到的字詞前面加上減號,如果想濾掉中文字,需搭配雙引號使用 (-"人資")
UI designer -UX
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職場能力評價定義

專業技能
該領域中具備哪些專業能力(例如熟悉 SEO 操作,且會使用相關工具)。
問題解決能力
能洞察、分析問題,並擬定方案有效解決問題。
變通能力
遇到突發事件能冷靜應對,並隨時調整專案、客戶、技術的相對優先序。
溝通能力
有效傳達個人想法,且願意傾聽他人意見並給予反饋。
時間管理能力
了解工作項目的優先順序,有效運用時間,準時完成工作內容。
團隊合作能力
具有向心力與團隊責任感,願意傾聽他人意見並主動溝通協調。
領導力
專注於團隊發展,有效引領團隊採取行動,達成共同目標。
半年內
Digital Marketing Specialist
Logo of OneAD果實夥伴.
OneAD果實夥伴
2020 ~ 2021
Taipei City, Taiwan
專業背景
目前狀態
待業中
求職階段
專業
數位行銷人員
產業
廣告
工作年資
10 到 15 年工作經驗(6 到 10 年相關工作經驗)
管理經歷
我有管理 1~5 人的經驗
技能
Google Drive
Google Analytics
Google Ads
金融數位力知識檢定
Media Planning
Media Buying
Cost Management
Data analysis
語言能力
English
進階
求職偏好
希望獲得的職位
digital marketing
預期工作模式
全職
期望的工作地點
台灣台北市
遠端工作意願
對遠端工作有興趣
接案服務
是,我利用業餘時間接案
學歷
學校
輔仁大學
主修科系
大眾傳播
列印
Enzbinv3lt2ltdin6ofj

Jessica Jian | 簡佩珊

居住地:台北,台灣

Email:[email protected]

mobile:+886 922955650

LinkedIn:https://www.linkedin.com/in/jessica-jian-80040b28/

在數位行銷領域有近8年經驗,如媒體投放規劃、數據分析與洞察。具有Google Ads、Facebook實操、Google analytics、SimilarWeb數據分析及DV360、Campaign Manger客戶服務經驗。相信透過數據導向的行銷能帶給消費者更好的體驗且更具效率。總是帶著不斷探索的精神在行銷優化上,面對各種可能性。


專業技能

  • 數位行銷與媒體企劃
  • 數位媒體採購
  • 數據洞察與分析
  • 專案管理
  • 跨部門溝通
  • 成本與效益管控


專業認證

  • Google Analytics 
  • Google ds
  • 金融科技力
  • 英文 TOEIC 810


個人特質

  • 細心謹慎
  • 思維活躍,願意探索新方法
  • 樂於協助他人成長
  • 自我學習力佳
  • 解決問題力佳
  • 數據邏輯力佳

工作經歷

果實夥伴,廣告成效服務副理,2020 年 10 月 - 2021年8月

1. 依品牌客戶目標擬定數位行銷策略企劃案,含預算規劃、執行與結案。 

2. 數位廣告投放,如Google Ads(關鍵字SEM/多媒體/YouTube/購物廣告)、Facebook廣告,進行預算及受眾規劃、追蹤碼規劃與測試、廣告成效優化與分析建議。 

3. GA流量分析、SEO優化網站頁面,以提昇轉換率。 

4. 成功於一季內提昇電商ROAS 近3倍的成長、短期品牌推廣投放百萬以上預算客戶 突破KPI 2倍以上。

FiveStones,Customer Success Manager,2018 年 11 月 - 2020 年 9 月

1. 依品牌客戶目標規劃數位行銷策略,含Google Ads、Google Marketing Platform (DV360、SA360、Campaign Manager)…等相關產品應用建議。 

2.規劃Martech解決方案,運用自有數據搜集,建立第一方data,再用於精準廣告投放。 

3. 數據分析,整合廣告、GA(Google Analytics)、SimilarWeb等數據來評估行銷效益、市場競爭者分析,進而調整行銷策略。 

4.協助台灣市場在地化,如Sales kit撰寫、建立執行表單、主動為內部同仁教育訓練/經驗分享。

勝義科技,客戶經理,2013 年 11 月 - 2018年10月

1. 數位廣告行銷策略擬定與成效優化 : 
- 進行數位廣告投放(如AdLoucs/airpush/Display Ad),與媒體代理商溝通、數據分析,調整投放策略以達成客戶KPI 。 
- 產業經驗涵蓋金融、保險、B2B、美妝、汽車、食品、消費性生活用品…等,服務超過100個品牌客戶。 - 期間成功提昇食品廣告點擊率150%、金融CPL名單轉換成長率75%,與客戶維繫持續合作的機會。 
 2. 專案管理 - 廣告平台改版: 
- 提出自有廣告平台功能優化建議,包含系統運作邏輯、平台操作介面、數據支援。 
- 跨部門與業務、技術單位溝通協調,在一季內完成平台大改版、提昇2倍操作效率、降低設定錯誤率。 3. 帶領團隊成員達成KPI : 
- 依行銷同仁各別職能屬性,分派任務,指導廣告媒體投放技巧及客戶關係維護,建立其在工作上的成就感。

台灣大哥大,管理師,2012 年 7 月 - 2013 年 3 月

1. 網站行銷企劃與執行: 

- 網站活動主題規劃,專案進度管控並搭配數位廣告投放,導入網站流量。 

- 成功於6個月內達到每月不重複訪客突破百萬,訪客成長率43%,更藉由活動主題調整,提昇2倍活動參與率。 

 2. 數位廣告執行: 

- 廣告預算編制,包含廣告聯播網及Yahoo、Google關鍵字廣告,透過優化及GA(Google Analytics)數據觀察,使活動新訪客獲取成本降低25%。 

 3. 廣告文宣製作: - 規劃廣告文案、素材設計,與設計部門溝通製作內容。

茂思奇異,客戶執行,2011 年 2 月 - 2012 年 2 月

1. 企業官網規劃:網站風格定調、文案撰寫、功能規劃…等。服務客戶包含FOX福斯廣播公司、國家地理頻道、新東陽、YOKUMOKU。 

 2. 行銷活動網站企劃:行銷方向定調、活動包裝、文案及網頁流程規劃,為國家地理頻道節目活動操作,如報告狗班長吸引6,000人參與影片票選、STAR MOVIES暮光之城電影活動,超過千人參與照片上傳抽獎。 

 3. 社群經營:經營新東陽粉絲團,含貼文內容撰寫、檔期活動規劃,帶動新東陽粉絲團粉絲人數7倍的成長。 

教育背景

天主教輔仁大學,大眾傳播學系,2005 年 9 月 - 2009 年 1 月

僑光技術學院,企業管理系,2000 年 9 月 - 2005 年 6 月
























Enzbinv3lt2ltdin6ofj

Jessica Jian

Location:Taipei, Taiwan

Contact Number:+886 922955650

Email:[email protected]

LinkedIn:https://www.linkedin.com/in/jessica-jian-80040b28/


Focus of digital marketing, media planning, data analysis and data insights. Dedicated in providing the most suitable digital solutions to the business. Always maintain an open mind regarding optimization and exploring possibilities.


Skills

  • Digital marketing planning 
  • Media buying 
  • Data insight and data analysis 
  • Project management
  • Cross-functional communication
  • Cost management


Certifications

  • Google Analytics 
  • Google Ads
  • TOEIC 810
  • Basic Test on the FinTech Knowledge


Personality

  • Organized, detail oriented
  • Team player
  • Quick learner
  • Logical thinker
  • Self-motivated
  • Creative problem solver

WORK EXPERIENCE

Watsons | Digital Marketing Deputy Manager, Mar. 2022 to present

  • Charge in media performance buying, communicate with agency for better performance.
  • Analyze traffic movement, enhance media strategy and SEO.
  • Coordinate digital collaboration project with suppliers/brand, such as Meta CPAS, CASS.

OneAD | Associate Campaign Performance Service Manager, Oct. 2020 to Aug. 2021

  • Planned, executed and integrated digital marketing strategies for clients on different platforms. 
  • Set up and managed campaigns on Google Ads and Facebook.
  • Analyzed media performances with Google Analytics(GA).
  • Utilized SEO to generate ways to optimize web pages. 
  • Increased ROAS by 300% for an e-commerce client.

FiveStones | Customer Success Manager, Nov. 2018 to Sep. 2020

  • Focus on Google Marketing Platform (GMP) solutions, and planned suitable solutions to drive better marketing results. 
  • Solutions included Display &Video 360 (DV360), Search Ads 360(SA360), Campaign Manager(CM) and Google Ads.
  • Know well about programmatic advertising ecosystem, such as DSP, ad exchange, RTB, SSP, DMP. 
  • Analyzed ad performance and market competitions with Google Analytics, and SimilarWeb. 
  • Localized global content of sales deck, proposals and executive sheet.

HyXen Technology | Account Manager, Nov. 2013 to Oct. 2018

  • Multiple platform experience included AdLocus, airpush, sizmek, DCM, GA. 
  • Developed marketing strategies and optimized ad performance to meet various KPIs, like traffic, conversions, downloads, purchase...etc. 
 
  • Developed profitable ad strategies to ensure profit targets. 
  • Led a team of 3 members, established trust with clients by communicating, tracked and managed project progress, integrated diverse opinions to achieve goals. 

  • Served clients in the finance, insurance, catering, FMCG, beauty, automobile and urban construction industries. 

  • Coordinated ad platform revision project, planned the new function and user interface, also communicated with cross-functional team including sales, designers and engineers.

Taiwan Mobile | Marketing Specialist, Jul. 2012 to March. 2013

  • Planned website campaigns to increase website traffic for“match portal”, resulting in unique user growth rate of 43%. 

  • Planned digital advertising solutions, reduced the cost of new visitor acquisitions by 25%.
 
  • Adjusted and optimized media strategies by observing Google Analytics performance, including page views, bounce rate and exit rates on different campaigns. 
  • Managed ad campaigns, such as Yahoo, Google Ads.

EDUCATION

Fu Jen Catholic University, Sep. 2005 to Jan. 2009 

 Bachelor's degree, Mass Communication

Overseas Chinese University, Sep. 2000 to Jul. 2005 

Associate's degree, Business Administration





履歷
個人檔案
Enzbinv3lt2ltdin6ofj

Jessica Jian | 簡佩珊

居住地:台北,台灣

Email:[email protected]

mobile:+886 922955650

LinkedIn:https://www.linkedin.com/in/jessica-jian-80040b28/

在數位行銷領域有近8年經驗,如媒體投放規劃、數據分析與洞察。具有Google Ads、Facebook實操、Google analytics、SimilarWeb數據分析及DV360、Campaign Manger客戶服務經驗。相信透過數據導向的行銷能帶給消費者更好的體驗且更具效率。總是帶著不斷探索的精神在行銷優化上,面對各種可能性。


專業技能

  • 數位行銷與媒體企劃
  • 數位媒體採購
  • 數據洞察與分析
  • 專案管理
  • 跨部門溝通
  • 成本與效益管控


專業認證

  • Google Analytics 
  • Google ds
  • 金融科技力
  • 英文 TOEIC 810


個人特質

  • 細心謹慎
  • 思維活躍,願意探索新方法
  • 樂於協助他人成長
  • 自我學習力佳
  • 解決問題力佳
  • 數據邏輯力佳

工作經歷

果實夥伴,廣告成效服務副理,2020 年 10 月 - 2021年8月

1. 依品牌客戶目標擬定數位行銷策略企劃案,含預算規劃、執行與結案。 

2. 數位廣告投放,如Google Ads(關鍵字SEM/多媒體/YouTube/購物廣告)、Facebook廣告,進行預算及受眾規劃、追蹤碼規劃與測試、廣告成效優化與分析建議。 

3. GA流量分析、SEO優化網站頁面,以提昇轉換率。 

4. 成功於一季內提昇電商ROAS 近3倍的成長、短期品牌推廣投放百萬以上預算客戶 突破KPI 2倍以上。

FiveStones,Customer Success Manager,2018 年 11 月 - 2020 年 9 月

1. 依品牌客戶目標規劃數位行銷策略,含Google Ads、Google Marketing Platform (DV360、SA360、Campaign Manager)…等相關產品應用建議。 

2.規劃Martech解決方案,運用自有數據搜集,建立第一方data,再用於精準廣告投放。 

3. 數據分析,整合廣告、GA(Google Analytics)、SimilarWeb等數據來評估行銷效益、市場競爭者分析,進而調整行銷策略。 

4.協助台灣市場在地化,如Sales kit撰寫、建立執行表單、主動為內部同仁教育訓練/經驗分享。

勝義科技,客戶經理,2013 年 11 月 - 2018年10月

1. 數位廣告行銷策略擬定與成效優化 : 
- 進行數位廣告投放(如AdLoucs/airpush/Display Ad),與媒體代理商溝通、數據分析,調整投放策略以達成客戶KPI 。 
- 產業經驗涵蓋金融、保險、B2B、美妝、汽車、食品、消費性生活用品…等,服務超過100個品牌客戶。 - 期間成功提昇食品廣告點擊率150%、金融CPL名單轉換成長率75%,與客戶維繫持續合作的機會。 
 2. 專案管理 - 廣告平台改版: 
- 提出自有廣告平台功能優化建議,包含系統運作邏輯、平台操作介面、數據支援。 
- 跨部門與業務、技術單位溝通協調,在一季內完成平台大改版、提昇2倍操作效率、降低設定錯誤率。 3. 帶領團隊成員達成KPI : 
- 依行銷同仁各別職能屬性,分派任務,指導廣告媒體投放技巧及客戶關係維護,建立其在工作上的成就感。

台灣大哥大,管理師,2012 年 7 月 - 2013 年 3 月

1. 網站行銷企劃與執行: 

- 網站活動主題規劃,專案進度管控並搭配數位廣告投放,導入網站流量。 

- 成功於6個月內達到每月不重複訪客突破百萬,訪客成長率43%,更藉由活動主題調整,提昇2倍活動參與率。 

 2. 數位廣告執行: 

- 廣告預算編制,包含廣告聯播網及Yahoo、Google關鍵字廣告,透過優化及GA(Google Analytics)數據觀察,使活動新訪客獲取成本降低25%。 

 3. 廣告文宣製作: - 規劃廣告文案、素材設計,與設計部門溝通製作內容。

茂思奇異,客戶執行,2011 年 2 月 - 2012 年 2 月

1. 企業官網規劃:網站風格定調、文案撰寫、功能規劃…等。服務客戶包含FOX福斯廣播公司、國家地理頻道、新東陽、YOKUMOKU。 

 2. 行銷活動網站企劃:行銷方向定調、活動包裝、文案及網頁流程規劃,為國家地理頻道節目活動操作,如報告狗班長吸引6,000人參與影片票選、STAR MOVIES暮光之城電影活動,超過千人參與照片上傳抽獎。 

 3. 社群經營:經營新東陽粉絲團,含貼文內容撰寫、檔期活動規劃,帶動新東陽粉絲團粉絲人數7倍的成長。 

教育背景

天主教輔仁大學,大眾傳播學系,2005 年 9 月 - 2009 年 1 月

僑光技術學院,企業管理系,2000 年 9 月 - 2005 年 6 月
























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Jessica Jian

Location:Taipei, Taiwan

Contact Number:+886 922955650

Email:[email protected]

LinkedIn:https://www.linkedin.com/in/jessica-jian-80040b28/


Focus of digital marketing, media planning, data analysis and data insights. Dedicated in providing the most suitable digital solutions to the business. Always maintain an open mind regarding optimization and exploring possibilities.


Skills

  • Digital marketing planning 
  • Media buying 
  • Data insight and data analysis 
  • Project management
  • Cross-functional communication
  • Cost management


Certifications

  • Google Analytics 
  • Google Ads
  • TOEIC 810
  • Basic Test on the FinTech Knowledge


Personality

  • Organized, detail oriented
  • Team player
  • Quick learner
  • Logical thinker
  • Self-motivated
  • Creative problem solver

WORK EXPERIENCE

Watsons | Digital Marketing Deputy Manager, Mar. 2022 to present

  • Charge in media performance buying, communicate with agency for better performance.
  • Analyze traffic movement, enhance media strategy and SEO.
  • Coordinate digital collaboration project with suppliers/brand, such as Meta CPAS, CASS.

OneAD | Associate Campaign Performance Service Manager, Oct. 2020 to Aug. 2021

  • Planned, executed and integrated digital marketing strategies for clients on different platforms. 
  • Set up and managed campaigns on Google Ads and Facebook.
  • Analyzed media performances with Google Analytics(GA).
  • Utilized SEO to generate ways to optimize web pages. 
  • Increased ROAS by 300% for an e-commerce client.

FiveStones | Customer Success Manager, Nov. 2018 to Sep. 2020

  • Focus on Google Marketing Platform (GMP) solutions, and planned suitable solutions to drive better marketing results. 
  • Solutions included Display &Video 360 (DV360), Search Ads 360(SA360), Campaign Manager(CM) and Google Ads.
  • Know well about programmatic advertising ecosystem, such as DSP, ad exchange, RTB, SSP, DMP. 
  • Analyzed ad performance and market competitions with Google Analytics, and SimilarWeb. 
  • Localized global content of sales deck, proposals and executive sheet.

HyXen Technology | Account Manager, Nov. 2013 to Oct. 2018

  • Multiple platform experience included AdLocus, airpush, sizmek, DCM, GA. 
  • Developed marketing strategies and optimized ad performance to meet various KPIs, like traffic, conversions, downloads, purchase...etc. 
 
  • Developed profitable ad strategies to ensure profit targets. 
  • Led a team of 3 members, established trust with clients by communicating, tracked and managed project progress, integrated diverse opinions to achieve goals. 

  • Served clients in the finance, insurance, catering, FMCG, beauty, automobile and urban construction industries. 

  • Coordinated ad platform revision project, planned the new function and user interface, also communicated with cross-functional team including sales, designers and engineers.

Taiwan Mobile | Marketing Specialist, Jul. 2012 to March. 2013

  • Planned website campaigns to increase website traffic for“match portal”, resulting in unique user growth rate of 43%. 

  • Planned digital advertising solutions, reduced the cost of new visitor acquisitions by 25%.
 
  • Adjusted and optimized media strategies by observing Google Analytics performance, including page views, bounce rate and exit rates on different campaigns. 
  • Managed ad campaigns, such as Yahoo, Google Ads.

EDUCATION

Fu Jen Catholic University, Sep. 2005 to Jan. 2009 

 Bachelor's degree, Mass Communication

Overseas Chinese University, Sep. 2000 to Jul. 2005 

Associate's degree, Business Administration