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4-6 years
6-10 years
10-15 years
More than 15 years
Taipei City, Taiwan
Product Marketing & Operation Expert, Content Commerce @Alibaba Group2021 ~ Present
・
Senior Marketing Manager/Marketing Director
Within one month
Employed
・
Ready to interview
Full-time / Interested in working remotely
10-15 years
FuJen Catholic University
・
Japanese Language & CultureOperation & Marketing Director / US & SEA Region @17LIVE Inc.2021 ~ Present
・
Marketing or Operation Manager / Director
Within one month
Employed
・
Ready to interview
Full-time / Interested in working remotely
10-15 years
Birmingham City University
・
Events and Exhibition Management
Past
Senior Marketing Specialist @ASUS Cloud Corporation2017 ~ 2023
・
行銷企劃專員
Within one month
years, specializing in global customer service & digital marketing. Skilled in communication, coordination, and executing integrated strategies. Capable of both collaborative teamwork and efficient independent work. Taipei City, [email protected] WORK EXPERIENCE Senior Mar keting Specialist ASUS Cloud Corporation MarMay 2023 Integrated and utilized various marketing channels, including EDM, official website, social media, and cross-industry collaborations, for content marketing, achieving a breakthrough in the annual target attainment rate by exceeding 110%. Managed the company's official website and its content, collaborated with advertisers on advertising strategies, analyzed data effectiveness, adjusted and improved marketing
Unemployed
・
Ready to interview
Full-time / Interested in working remotely
4-6 years
National Kaohsiung First University of Science and Technology
・
Applied EnglishPast
Marketing Manager @Influenxio 圈圈科技2022 ~ Present
・
SEO Manager, Content Manager, Digital Marketing Manager,Marketing Manager,Product Marketing Manager
Within two months
Unemployed
・
Ready to interview
Full-time / Interested in working remotely
6-10 years
National Chung Cheng University
・
Psychology
Social Media Marketing Manager @城邦媒體控股集團2016 ~ Present
・
數位行銷經理
Within one month
劃及執行 。 活動企劃與執行、活動成效分析 社群媒體經營 品牌粉絲頁經營，促進社群成員互動，保持熱度。 學歷 世新大學 資訊傳播學系 SepJun 2009 技能 Communication Leadership Problem Solving Planning & Organizing Skills Marketing Strategy SEO、 Content Strategy Data Analysis Growth Hacking Google Analytics、 Google Tag Management Looker Studio、 Google Search Console Google Ad Manager、 Google AdWords Facebook Ads Maneger、 Fanpage Management 語言 Chinese - Native English - Intermediate
Employed
・
Open to opportunities
Full-time / Interested in working remotely
10-15 years
Shih Hsin University
Within one month
Zhuang Yun Hao / 莊昀澔 Location： Taipei, Taiwan Phone：E-mail： [email protected] Professional skills Marketing planning, internet marketing, SEO, project management, graphic design, business management, consulting services, and professional training. Introduction Hello, I am Yun-Hao Zhuang, specializing in marketing planning and team management. I have been a serial entrepreneur, having started six projects in industries such as apparel, jewelry, leasing, hospitality, and internet services. These ventures were successful, with four of them being acquired, providing me with rich entrepreneurial and team management experience. Currently, I work as a consultant
6-10 years
Growth & Digital Marketing Consultant @Freelance2023 ~ Present
・
Performance Marketing Manager, Digital Marketing Manager
Within one month
proficiency in English and Mandarin Chinese, which compliments the marketing expertise while enhances global marketing initiatives with unique linguistic and cultural insights. Work Experience Director, Global Digital Marketing • Aceolution OctoberMarch 2024 • Spearheaded the development and implementation of a comprehensive marketing strategy for the company, encompassing website optimization, process refinement, content marketing, organic social media management, branding, and growth initiatives across five distinct service categories • Directed both brand and growth marketing strategies for four client accounts, ensuring alignment with their overall business objectives • Established and refined operational processes for the marketing team, enhancing efficiency and effectiveness in media channel management
Employed
Full-time / Interested in working remotely
6-10 years
University of Glasgow
・
Strategic Marketing
Past
Executive Director (Blockchain-themed media) @None Group2023 ~ Present
・
Business Development, Product Manager, Project Management, Business Operations, Process Design
Within one month
spearhead Taiwan's most entertaining blockchain-themed media outlet. ． Leverage current popular short videos, combined with YouTube, podcasts, social media, and articles, to share the latest Web3 news. ． Manage a diverse team of over 10 professionals across video production, text editing, community growth, and business development sectors. Marketing Director (Layer 1 Public Blockchain) • ThunderCore JanuaryJanuary 2023 ． Planned and executed a global marketing strategy for a renowned Layer 1 blockchain project, enhancing brand visibility and community loyalty through media exposure, content marketing, community management, and establishing strong ecosystem partnerships. ． Assembled and led a global Web3 marketing team
Unemployed
Full-time / Interested in working remotely
More than 15 years
University of Bradford
・
International Business and Management
Offline
Offline
Digital Marketing Manager
Within one month
行銷經理 遠傳電信 十二月十一月 2011 Taipei, Taiwan 工作職掌 遠傳電信全服務及產品數位行銷策略規劃執行 官網維運及成長經營 異業結盟洽談及活動規劃執行 會員經營及CRM行銷活動推廣 技能 MS Office、 Axure RP、Google Ads、Social ＆ Content Marketing、News Release ＆ PR、SEO、 My SQL、Google DataStudio 、G oogle Analytic...
Unemployed
Full-time / Interested in working remotely
More than 15 years
Shih Hsin University
・
Bachelor of Arts in Journalism
Past
產品行銷經理 @EasyStore2022 ~ 2023
・
Product Manager
Within six months
STP framework to align with different target customer scenarios and ensure consistent market communication. • Providing product training to internal teams to deepen overall understanding and strengthen product knowledge among colleagues. • Monitored and tracked key metrics for optimizing marketing strategies, including channels, messaging, and packaging. • Assisted in executing content marketing, writing feature-focused articles to familiarize the market with our products. • Analyzed and researched market demands in the Taiwan market, differentiating our products from competitors'. • Collaborated with third-party partners and through the assistance of ER manager to coordinate partnership strategies about marketing. -- Product Management
Unemployed
Full-time / Interested in working remotely
6-10 years
國立交通大學 National Chiao Tung University
・
人文社會學系, 客家文化學程The Most Lightweight and Effective Recruiting Plan
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Definition of Reputation Credits
Technical Skills
Specialized knowledge and expertise within the profession (e.g. familiar with SEO and use of related tools).
Problem-Solving
Ability to identify, analyze, and prepare solutions to problems.
Adaptability
Ability to navigate unexpected situations; and keep up with shifting priorities, projects, clients, and technology.
Communication
Ability to convey information effectively and is willing to give and receive feedback.
Time Management
Ability to prioritize tasks based on importance; and have them completed within the assigned timeline.
Teamwork
Ability to work cooperatively, communicate effectively, and anticipate each other's demands, resulting in coordinated collective action.
Leadership
Ability to coach, guide, and inspire a team to achieve a shared goal or outcome effectively.
Professional Background
Current status
Unemployed
Job Search Progress
Professions
Digital Marketer, Marketing Director, Growth Hacker
Fields of Employment
AdTech / MarTech, Digital, Internet
Work experience
More than 15 years
Management
I've had experience in managing 10-15 people
Skills
Languages
English
・
Fluent
Japanese
・
Beginner
Job search preferences
Positions
Digital Marketing Manager
Job types
Full-time
Locations
Taipei, Taiwan
Remote
Interested in working remotely
Freelance
Yes, I freelance in my spare time
Educations
School
Shih Hsin University
Major
Bachelor of Arts in Journalism
數位轉型 X 數位行銷 Ｘ營運增長
- 超過15年以上數位行銷經驗，擅長數位行銷策略、網站規劃建置、網站數據分析、電商平台營運增長策略。
- 超過10年管理經驗，曾帶領過數位整合行銷、電商運營團隊（12人）。
- 熟悉各式數位溝通渠道，聚焦使用者情境，規劃以使用者為核心之數位行銷策略，強化精準溝通及再行銷效益。
- 成功協助多家企業進行數位轉型，為企業量身打造數位運營增長系統：
- 為國內百貨龍頭重建官網及APP，新註冊會員數於上線後提升3倍。
- 為國內知名生技公司，協助行銷數位化，每月取得有效客戶名單成長五倍。年度營收EPS由負轉正。
- 協助知名線上學習平台制定電商數據行銷策略，導入MA自動化行銷系統，提升訪客月註冊率近5%，付費會員比至20%以上，年營收增長1.5倍。
建構全方位數位行銷策略
- 解構用戶行為制定精準廣告策略
- 跨媒體渠道有效溝通提高轉換率
- 精準控制預算創造最佳ROSA值
善於從使用者角度解構數據
- 從使用者動態行為定義Growth指標，以數據驅動營運成長
- 解構使用者靜態資料、動態行為數據，建構會員360樣貌
擁有豐富企業數位轉型經驗
- 成功透過數位轉型帶動有效名單及電商平台通路業績成長
- 熟悉數位全渠道整合MARTECH工具，協助企業進入數位3.0轉型
工作經歷
資深數據行銷經理
Senior Data Marketing Manager
PressPlay 瑞奧股份有限公司
一月 2021 - ㄧ月 2023
Taipei, Taiwan
工作職掌
- 制定與執行用戶電商營運計畫、On-Boarding 流程、Cross-sale 設計、Loyalty Program 等，提高用戶流量、留存率與 LTV
- Martech 服務平台串接以及內部 CRM 建立
- 剖析公司營運業務需求，帶領行銷團隊與資料科學家進行數據解讀
- 從數據洞察出發，分析進站訪客動線軌跡及會員購買轉換行為，提供外部廣告投放標的及對象輪廓建議
重要工作成就
- 4個月內成功導入Insider 第三方自動化行銷系統。
- 助廣告投放團隊提升廣告ROSA值，月均0.5提升至月均1.5(2021下半年度結算）
- 一年內提升新會員月均註冊率自1.8% 至 4.5%，付費會員比自15%提升至20% 。
- 建置符合電商平台會員屬性，以數據驅動營運的分析及CRM系統，2022年月營收YOY提升15%
資深行銷經理
Bionet Co. 訊聯生物科技股份有限公司
六月 2017 - 八月 2019
Taipei, Taiwan
工作職掌
媒體公關、展覽活動規劃執行、通路行銷、品牌行銷、資料庫行銷、社群行銷、內容行銷、自有品牌美妝保養品電商網站規劃建置及商品選品行銷策略規劃、媒體廣告策略規劃及購買
重要工作成就
- 半年全面調整數位廣告策略，提升有效客戶名單自3百多筆至破千筆。
- 調整通路行銷及市場策略，提升2018年營收，相較前2年負值，稅後EPS達到0.49
- 整合數位化五十萬餘筆會員資料庫，規劃建置自有美妝保養品電商網站，特有商品選品行銷營運策略制定，半年內創造月營收百萬以上。
- 導入數位CRM機制，將客戶資料數位化，結合LINE官方帳號及虛擬會員卡機制，客戶滿意度調查提升30%
數位行銷總監
Edelman愛德曼公關顧問股份有限公司
十二月 2015 - 五月 2017
Taipei, Taiwan
工作職掌
數位行銷策略規劃、社群行銷、公關活動規畫執行、公關新聞稿撰寫、媒體關係聯繫經營、Digital CRM、Social Recruitment
服務客戶 ：Spotify、Garrett Popcorn、HP、UBS瑞士銀行、Microsoft Xbox、ASML
重要工作成就
- 協助Spotify於台灣經營社群及品牌公關，半年提升FB粉絲數破5萬人，月互動率8%~10%。訂閱用戶數突破30萬人，付費用戶數突破5萬人。
- 透過FB粉絲專頁經營，協助ASML進行線上人才招募，有效履歷表投遞數每月100份以上，實際有效轉介成功率達20％。
行銷經理
台灣大哥大電信公司
myMusic服務
七月 2014 - 十二月 2015
Taipei, Taiwan
工作職掌
平台規劃及經營管理、社群行銷、售票演唱會活動規畫執行、公關新聞稿撰寫、媒體關係聯繫、付費會員活化經營管理、通路行銷活動規劃
重要工作成就
- 透過用戶使用習慣數據資料分析，規劃主題音樂歌單，分眾分渠道進行推播，有效喚醒付費沈睡用戶18%，MAU自11%提升至23%
- 每月舉辦付費會員小型售票演唱會，平均入場人數約800多人，提升營收也帶動付費會員人數成長，每月新增付費用戶數1000～1500人。
企劃總監
Wunderman台灣偉門集團_安捷達顧問股份有限公司
三月 2012 - 六月 2014
Taipei, Taiwan
工作職掌
大型官網及電商網站建置規劃、UX Strategy Plan、社群行銷策略及執行、網路活動企劃執行、數位廣告策略企劃
服務客戶：NOKIA、高露潔、黑人牙膏、中國信託、羅技電子、裕隆Nissan汽車、可口可樂、新光三越、聯博投信
重要工作成就
- 協助中國信託商業銀行，分析觀察用戶動線及數據，重新設計網銀網站全站動線及首頁資訊區塊，降低跳離率至50%以下，減少網銀客訴件數30%。
- 協助新光三越重新建置官網，以搜尋館內品牌商品資訊為主功能，重建搜尋資料庫。同步搭配內容頻道規劃，提高站內停留時間提升2倍，到站不重複用戶數自每月1萬人提升至5萬人
資深數位行銷經理
遠傳電信
十二月 2008 - 十一月 2011
Taipei, Taiwan
工作職掌
- 遠傳電信全服務及產品數位行銷策略規劃執行
- 官網維運及成長經營
- 異業結盟洽談及活動規劃執行
- 會員經營及CRM行銷活動推廣
技能
MS Office、Axure RP、Google Ads、Social ＆ Content Marketing、News Release ＆ PR、SEO、My SQL、Google DataStudio、Google Analytics
學歷教育
世新大學新聞學系 1993-1997. 傳播學學士 (GPA:3.7/4.0)
主修：傳播理論、新聞學、新聞編輯採訪、影像傳播 副修：品牌公關、市場行銷、廣告企劃製作
數位轉型 X 數位行銷 Ｘ營運增長
- 超過15年以上數位行銷經驗，擅長數位行銷策略、網站規劃建置、網站數據分析、電商平台營運增長策略。
- 超過10年管理經驗，曾帶領過數位整合行銷、電商運營團隊（12人）。
- 熟悉各式數位溝通渠道，聚焦使用者情境，規劃以使用者為核心之數位行銷策略，強化精準溝通及再行銷效益。
- 成功協助多家企業進行數位轉型，為企業量身打造數位運營增長系統：
- 為國內百貨龍頭重建官網及APP，新註冊會員數於上線後提升3倍。
- 為國內知名生技公司，協助行銷數位化，每月取得有效客戶名單成長五倍。年度營收EPS由負轉正。
- 協助知名線上學習平台制定電商數據行銷策略，導入MA自動化行銷系統，提升訪客月註冊率近5%，付費會員比至20%以上，年營收增長1.5倍。
建構全方位數位行銷策略
- 解構用戶行為制定精準廣告策略
- 跨媒體渠道有效溝通提高轉換率
- 精準控制預算創造最佳ROSA值
善於從使用者角度解構數據
- 從使用者動態行為定義Growth指標，以數據驅動營運成長
- 解構使用者靜態資料、動態行為數據，建構會員360樣貌
擁有豐富企業數位轉型經驗
- 成功透過數位轉型帶動有效名單及電商平台通路業績成長
- 熟悉數位全渠道整合MARTECH工具，協助企業進入數位3.0轉型
工作經歷
資深數據行銷經理
Senior Data Marketing Manager
PressPlay 瑞奧股份有限公司
一月 2021 - ㄧ月 2023
Taipei, Taiwan
工作職掌
- 制定與執行用戶電商營運計畫、On-Boarding 流程、Cross-sale 設計、Loyalty Program 等，提高用戶流量、留存率與 LTV
- Martech 服務平台串接以及內部 CRM 建立
- 剖析公司營運業務需求，帶領行銷團隊與資料科學家進行數據解讀
- 從數據洞察出發，分析進站訪客動線軌跡及會員購買轉換行為，提供外部廣告投放標的及對象輪廓建議
重要工作成就
- 4個月內成功導入Insider 第三方自動化行銷系統。
- 助廣告投放團隊提升廣告ROSA值，月均0.5提升至月均1.5(2021下半年度結算）
- 一年內提升新會員月均註冊率自1.8% 至 4.5%，付費會員比自15%提升至20% 。
- 建置符合電商平台會員屬性，以數據驅動營運的分析及CRM系統，2022年月營收YOY提升15%
資深行銷經理
Bionet Co. 訊聯生物科技股份有限公司
六月 2017 - 八月 2019
Taipei, Taiwan
工作職掌
媒體公關、展覽活動規劃執行、通路行銷、品牌行銷、資料庫行銷、社群行銷、內容行銷、自有品牌美妝保養品電商網站規劃建置及商品選品行銷策略規劃、媒體廣告策略規劃及購買
重要工作成就
- 半年全面調整數位廣告策略，提升有效客戶名單自3百多筆至破千筆。
- 調整通路行銷及市場策略，提升2018年營收，相較前2年負值，稅後EPS達到0.49
- 整合數位化五十萬餘筆會員資料庫，規劃建置自有美妝保養品電商網站，特有商品選品行銷營運策略制定，半年內創造月營收百萬以上。
- 導入數位CRM機制，將客戶資料數位化，結合LINE官方帳號及虛擬會員卡機制，客戶滿意度調查提升30%
數位行銷總監
Edelman愛德曼公關顧問股份有限公司
十二月 2015 - 五月 2017
Taipei, Taiwan
工作職掌
數位行銷策略規劃、社群行銷、公關活動規畫執行、公關新聞稿撰寫、媒體關係聯繫經營、Digital CRM、Social Recruitment
服務客戶 ：Spotify、Garrett Popcorn、HP、UBS瑞士銀行、Microsoft Xbox、ASML
重要工作成就
- 協助Spotify於台灣經營社群及品牌公關，半年提升FB粉絲數破5萬人，月互動率8%~10%。訂閱用戶數突破30萬人，付費用戶數突破5萬人。
- 透過FB粉絲專頁經營，協助ASML進行線上人才招募，有效履歷表投遞數每月100份以上，實際有效轉介成功率達20％。
行銷經理
台灣大哥大電信公司
myMusic服務
七月 2014 - 十二月 2015
Taipei, Taiwan
工作職掌
平台規劃及經營管理、社群行銷、售票演唱會活動規畫執行、公關新聞稿撰寫、媒體關係聯繫、付費會員活化經營管理、通路行銷活動規劃
重要工作成就
- 透過用戶使用習慣數據資料分析，規劃主題音樂歌單，分眾分渠道進行推播，有效喚醒付費沈睡用戶18%，MAU自11%提升至23%
- 每月舉辦付費會員小型售票演唱會，平均入場人數約800多人，提升營收也帶動付費會員人數成長，每月新增付費用戶數1000～1500人。
企劃總監
Wunderman台灣偉門集團_安捷達顧問股份有限公司
三月 2012 - 六月 2014
Taipei, Taiwan
工作職掌
大型官網及電商網站建置規劃、UX Strategy Plan、社群行銷策略及執行、網路活動企劃執行、數位廣告策略企劃
服務客戶：NOKIA、高露潔、黑人牙膏、中國信託、羅技電子、裕隆Nissan汽車、可口可樂、新光三越、聯博投信
重要工作成就
- 協助中國信託商業銀行，分析觀察用戶動線及數據，重新設計網銀網站全站動線及首頁資訊區塊，降低跳離率至50%以下，減少網銀客訴件數30%。
- 協助新光三越重新建置官網，以搜尋館內品牌商品資訊為主功能，重建搜尋資料庫。同步搭配內容頻道規劃，提高站內停留時間提升2倍，到站不重複用戶數自每月1萬人提升至5萬人
資深數位行銷經理
遠傳電信
十二月 2008 - 十一月 2011
Taipei, Taiwan
工作職掌
- 遠傳電信全服務及產品數位行銷策略規劃執行
- 官網維運及成長經營
- 異業結盟洽談及活動規劃執行
- 會員經營及CRM行銷活動推廣
技能
MS Office、Axure RP、Google Ads、Social ＆ Content Marketing、News Release ＆ PR、SEO、My SQL、Google DataStudio、Google Analytics
學歷教育
世新大學新聞學系 1993-1997. 傳播學學士 (GPA:3.7/4.0)
主修：傳播理論、新聞學、新聞編輯採訪、影像傳播 副修：品牌公關、市場行銷、廣告企劃製作