Product Manager/Team Lead  •  Trevi Technology Co., Ltd.

Oct 2023 - Now

• Reported to senior management on the product development status. Built product roadmaps based on corporate strategy.
• Collaborated with overseas operation teams to manage requirements and potential risks.
• Led and managed the product team, including the establishment of team culture, implementation of work standards, and allocation of tasks, assisting team members in completing individual work and cross-team collaborative projects.
• Planned and implemented agile development processes within the company to lower the cost of communications and enhance delivery efficiency.
• Executed market research and gaming platform data analysis. Deliver game product proposals based on the insights.
• Developed the "Game Selection System" through multi-source data integration and analysis, gaining insights into market demands and profit opportunities, serving as the cornerstone for game proposal directions.
• Planned the "game management backstage", including merging new and old game databases, managing access according to operation needs, and integrating data from game platforms. Design dashboards to provide real-time data tracking and analysis to facilitate future product and operational decisions.

• Assessed the implementation of emerging technologies such as XR and AI within gaming contexts.

Advisor

Starworks Incubator, Jul 2022 - Now

• Collaborated with government, industry, and academic incubation units to guide early-stage entrepreneurs or startups in the aspect of user research and software development. Assisted in identifying the target audience and their pain points through qualitative or quantitative research. Provided information/advice in adopting cost-effective digital solutions based on their services and stages (Prototype/MVP/POC).
• Coached in structuring presentation narratives and optimizing information design to enhance persuasiveness for effective communication during startup pitches.
• Conducted interviews with CEOs/founders to outline and visualize the blueprint of the Starworks ecosystem.
• Planned and designed the membership system based on the talent funnel of Starworks.

Consultant

Country Education Foundation, Feb 2023 - Now

• Conducted interviews with stakeholders to clarify the foundation's vision, mission, and strategies. Guided the overall planning of the official website to meet the goal of communicating with the public. Manage external vendors to ensure the smooth execution and release of the website.
• Led a field research project focusing on the experiences of high school students in non-urban regions, the primary beneficiaries of the foundation, within the framework of the 108 curriculum. The objective was to comprehend the "self-exploration" journey and establish a profile of the target demographic.
  
• Developed and tracked key indicators aligned with course objectives. Design pre- and post-course surveys, analyzing critical factors to enhance conversion and retention rates. Optimized student learning experiences and efficacy based on the insights derived from the analysis.

Starwings Management Consulting,  Apr 2022 - Now

• Offered digital transformation and digital solution implementation consulting services. Through lectures, workshops, simulating training, etc., assisted the enterprises in identifying issues, increasing awareness, and guiding re-organization. For instance, introduced agile methodologies, and helped establish the product development management processes.

Self-employed, Nov 2021 - Mar 2022

• Assisted small and medium-sized enterprises in defining their brand core values, establishing brand identity, and developing comprehensive brand visual guidelines
• Assisted clients in clarifying the company's mission, vision, goals, and strategies. Provide tailored digital solution recommendations and support in their implementation.

 Lead of Product Planning  •  Gamania Digital Entertainment

Jul 2020 - Oct 2021

beanfun! - Digital Entertainment Platform

• Build overall product roadmaps to align with corporate strategies
• Manage cross-functional and cross-department communication and coordination. Define and prioritize requirements in alignment with the product goal.
• Lead product planning team (10 PMs & 5 QAs) to achieve product milestones. Manage the bi-weekly product release.
• Oversee product development progress across all product lines. Ensure the product meets the schedule and quality acceptance.
• Establish the product planning team from the ground. Organize and structure the team according to different stages of product growth. Build up team routines and regulations. Responsible for recruitment, training, and coaching. 
• Set up internal and external workflow and continually refine for efficiency. For example, SCRUM implementation, issue handling process, product release process, etc.

# Accomplishment:

• Organize the product teams (including PM, RD, design, and QA). Build consensus and coordinate product schedules with operation teams (across 8 departments). Successfully released a significant update in three months.

• Lead the team to roll out product killer features: News, Novels, etc.

• Manage internal and external stakeholders to develop products in the best interest of constructing the Gamania ecosystem, including beanfun! SSO, exchange center for digital assets, and operation management system.

• Collaborate with the data and engineering team, and lead PMs to plan overall beanfun! event tracking in three months.

Product Manager  •  ASUSTek Computer Inc.

Mar 2019 - Jun 2020

QC Mining - Mining AP (windows) / Web： Growth Operation & Strategy

• Develop product vision, roadmaps, and product features based on user requirements.
• Prioritize and manage product backlogs. Introduce the Kanban method to the team to facilitate agile development.
• Work with cross-functional teams and lead product development and release plans.
• Define workflow to optimize work efficiency and ensure quality consistency.
• Build the event tracking plan and define metrics for data measurement and observation.
• Develop strategies for customer acquisition, engagement, and retention across all mediums: SEO, social, content, and EDM.
• Redesign the reward systems. Double the DAU, increase the retention rate by 8% and reduce 74% CAC. Creating positive revenue for the first time.
• Rollout whole new features: QC exchange center, which allows users to exchange their Q-coins into digital assets (eg, Steam Cards) in addition to legal money.

Internal Startup - QuantumCloud Platform： Infrastructure establishment

• Conduct industry research and market analysis. Report directly to the BU head. Develop the value proposition and product strategy of the new business — QuantumCloud.
• Explore and connect with potential business partners and seek future opportunities.
• Communicate with accounting and legal departments to determine the third-party payment solution for Quantumcloud.
• Work closely with engineers and designers to build the infrastructure for the QuantumCloud platform, including the membership, EDM, payment, and billing system.
• Lead the team to build the brand identity of “QuantumCloud” platform.

UX Planner  •  ASUSTek Computer Inc.

Mar 2017 - Feb 2019

dido - AR Location Sharing app (Android/iOS with 10000 downloads)

• Initiate an innovative project and be responsible for its zero to one.
• Define and prioritize product features. Work with in-house designers and outsourced engineers to build the application from POC, MVP to product launch.
• Develop event tracking plans for the application and website to gain insight from data
• Led the team to build the brand identity and design system of “dido”.
• Create and manage the product portfolio and marketing collateral.
• Deliver product demos to customers and collect feedback for future product development.
• Plan and deliver "dido" IoV solution. Integrate "dido" services with 2-Din and HUD in consideration of the driving cross-device scenario. The prototype is presented at the 2018 Internationale Automobile-Ausstellung(IAA).

ROG Lamp - ASUS Gaming Light UX Planning

• Deliver a holistic design in terms of the integration of hardware and software to provide a seamless user experience in single/multi-device scenarios.

Senior UX Designer  •  ASUSTek Computer Inc.

Mar 2016 - Feb 2017

In-vehicle Voice Assistant, IVI system (F2 series, SmartBox, etc.)

• Co-work with PMs and sales to identify the needs of customers (2B) and deliver design solutions with a pleasant user experience.
• Plan and conduct usability test, A/B test for product improvement.
• Work closely with engineers and PMs to carry out the best practice of HMI design within different product stages, from POC, to launch.