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职场能力评价定义
Ting Chuang
An enthusiastic and creative marketing brand assistant manager with excellent communication and brand planning skills. Built supervisor, strategic planning, brand management, marketing and wine knowledge experience at St. Finesse. Currently seeking a position as a brand/marketing manager.
Taipei City, Taiwan
WORK EXPERIENCE
Marketing Brand Assistant Manager • St. Finesse Inc.
Feb. 2019 - Present
Responsible for brand management for 20 brands directly and supervised 10 brands.
Led a team of 6 people for 2.5 years.
- Brand strategy planning and execution
- Promotion campaign planning and execution
- Channel marketing
- Social media marketing
- Offline events planning and execution
- Brand/ price management
- Market data analysis
- Cross-industry cooperation negotiation
- Wine tasting lecturer
*Achieved a 2 million sales target for a 3-day wine exhibition.
*Managed the port brand and gained sales performance by 42% in a year.
* Led the team to increase followers on the Facebook fan page by 588% within 3 years.
Product Specialist • Drinks Wines & Spirits Co., LTD
March 2016 - June 2018
Responsible for new world wine, Japanese Sake, Korean Soju.
- Buyer
- Product and brand management
- Annual project planning and execution
- Stock management
- Order placement
- Market analysis
- Cost analysis
- Price Strategy
- Sales performance monitoring
- Press luncheon
-Brand offline event planning and execution
Marketing Intern • Art & Design Ways
July 2015 - Sept. 2015
The role is to support my marketing manager in producing marketing collateral, managing email campaigns and setting up and running Linkedin, Twitter, Wechat.etc. accounts. In addition, research into target clients and partners will be required as well as helping to manage our CRM system.
-Marketing collateral
-Email campaigns
-Targeted country market research
-Social media accounts and embed skills in business through training
MBA Student • Coventry University London Campus
Sept. 2014 - Sept. 2015
Modules studied included: Marketing in a Global Age; Retail and Service Marketing; Sustainable Strategies; Finance, Funding and Legislation Framework For Success; Leading in a Changing World; Digital Marketing; Consumer Buying Behaviour; Creativity
Researcher • Leading Search & Selection
Dec. 2013 - May 2014
- Support consultant for exclusive search and selection service for clients in Taiwan and China.
- Headhunting for talent sourcing and screening.
- Arranged interview and meeting schedule.
- Cases focus on the IT/ FMCG/Financial/Pharmaceutical, etc. industries with all functions.
- Administrative work, such as purchasing office supplies, answering phone calls, data input,etc.
EDUCATION:
Coventry University
Master of Business Administration M.B.A. , International Marketing
2014 - 2015
Soochow University
Bachelor's Degree , International Business
2009 - 2013
Skills
- Enthusiastic
- Team Working
- Adaptability
- Negotiation
- Lead A Team
- Creativity
- Planning
Languages
- English — Professional
- Chinese — Native
Ting Chuang
An enthusiastic and creative marketing brand assistant manager with excellent communication and brand planning skills. Built supervisor, strategic planning, brand management, marketing and wine knowledge experience at St. Finesse. Currently seeking a position as a brand/marketing manager.
Taipei City, Taiwan
WORK EXPERIENCE
Marketing Brand Assistant Manager • St. Finesse Inc.
Feb. 2019 - Present
Responsible for brand management for 20 brands directly and supervised 10 brands.
Led a team of 6 people for 2.5 years.
- Brand strategy planning and execution
- Promotion campaign planning and execution
- Channel marketing
- Social media marketing
- Offline events planning and execution
- Brand/ price management
- Market data analysis
- Cross-industry cooperation negotiation
- Wine tasting lecturer
*Achieved a 2 million sales target for a 3-day wine exhibition.
*Managed the port brand and gained sales performance by 42% in a year.
* Led the team to increase followers on the Facebook fan page by 588% within 3 years.
Product Specialist • Drinks Wines & Spirits Co., LTD
March 2016 - June 2018
Responsible for new world wine, Japanese Sake, Korean Soju.
- Buyer
- Product and brand management
- Annual project planning and execution
- Stock management
- Order placement
- Market analysis
- Cost analysis
- Price Strategy
- Sales performance monitoring
- Press luncheon
-Brand offline event planning and execution
Marketing Intern • Art & Design Ways
July 2015 - Sept. 2015
The role is to support my marketing manager in producing marketing collateral, managing email campaigns and setting up and running Linkedin, Twitter, Wechat.etc. accounts. In addition, research into target clients and partners will be required as well as helping to manage our CRM system.
-Marketing collateral
-Email campaigns
-Targeted country market research
-Social media accounts and embed skills in business through training
MBA Student • Coventry University London Campus
Sept. 2014 - Sept. 2015
Modules studied included: Marketing in a Global Age; Retail and Service Marketing; Sustainable Strategies; Finance, Funding and Legislation Framework For Success; Leading in a Changing World; Digital Marketing; Consumer Buying Behaviour; Creativity
Researcher • Leading Search & Selection
Dec. 2013 - May 2014
- Support consultant for exclusive search and selection service for clients in Taiwan and China.
- Headhunting for talent sourcing and screening.
- Arranged interview and meeting schedule.
- Cases focus on the IT/ FMCG/Financial/Pharmaceutical, etc. industries with all functions.
- Administrative work, such as purchasing office supplies, answering phone calls, data input,etc.
EDUCATION:
Coventry University
Master of Business Administration M.B.A. , International Marketing
2014 - 2015
Soochow University
Bachelor's Degree , International Business
2009 - 2013
Skills
- Enthusiastic
- Team Working
- Adaptability
- Negotiation
- Lead A Team
- Creativity
- Planning
Languages
- English — Professional
- Chinese — Native