#KeyVisual

#NPM

Brand Introduction

The history between the Kuomintang and the Communist Party contributed to the relocation of National Palace Museum (NPM) artifacts to Taiwan and the artifacts subsequently becoming a crucial part of Taiwan's culture. A review of the NPM's history shows that it has inherited China's national culture spanning thousands of years and shoulders the responsibility of preserving and publicizing artifacts. Most of the artifacts from the NPM's collection came from Preparatory Department of the National Central Museum. Of the said artifacts, the majority was previously owned by the Jehol and Shenyang temporary palaces. This signifies that the NPM's current artifact collection contains Qing court artifacts from The Palace Museum, the Jehol temporary palace, and the Shenyang temporary palace.

Design Concept

Using a modern typeface as the primary framework, symbolizing the contemporary era, we incorporate strokes from ancient script styles such as seal script, clerical script, cursive script, and regular script, connecting the transitions in time from ancient to the present.

The background is composed of irregular swirling curves and stacked noise particles to evoke a sense of space, echoing the wormhole hypothesis proposed by Albert Einstein and Nathan Rosen in the 1930s. Through the connection of wormholes, humanity's long-cherished dream of time travel is realized. In Taiwan, simply entering the National Palace Museum is like stepping into a tunnel that links time and space. In the National Palace Museum, there is no longer any separation between the future and the past.

In the main visual poster, a humorous perspective is employed to reinterpret the stories behind the exhibits, creating a strong contrast between the whimsical speculations of modern individuals and the artifacts. Within the space of the National Palace Museum, this approach generates unexpected and engaging narratives.

Designer l Steve Chou

Agency l Era Ogilvy Public Relations

Client l National Palace Museum

#NationalPalaceMuseum

#Branding

#VisualDesign

#Campaign

https://pse.is/4ycqr5

#Branding

#Photography

#Marketing

#MarketingStrategy

Hi Marketing/E-Commerce connections,

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Hi Marketing/PR connections,

我手邊正在幫知名線上學習平台，招募品牌經理Brand Manager，公司成立於2017年，每月皆有萬名會員使用平台汲取新知，若您或您身邊的朋友目前有在看新的機會，歡迎與我聯繫!!

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#PR #PublicRelations #Branding #Marketing