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April Wu

B2B marketer
資深行銷公關人,喜歡把最難的產品科技,化成簡單易懂的訊息,向市場溝通。永遠在找最有效的說故事方式說服我的目標對象!
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Dun & Bradstreet Taiwan
NATIONAL CHIAYI UNIVERSITY
Taipei, 台灣

職場能力評價

專業背景

  • 目前狀態
    就職中
  • 專業
    內容行銷人員
    行銷經理
    市場開發
  • 產業
    網路安全
    網際網路
    軟體即服務 / 雲服務
  • 工作年資
    10 到 15 年 (10 到 15 年相關工作經驗)
  • 管理經歷
    我有管理 1~5 人的經驗
  • 技能
    Communications
    Event Planning
    Advertising
    Business Development Activities
    Sales and Business Development
    Manage Corporate Marketing
    MARKETING COMMUNICATIONS
    Blog Content Generation
    Lead Generation
    Product Marketing
    public relations
    event planning
    Team Management
  • 語言能力
    English
    進階
    Chinese
    母語或雙語
  • 最高學歷
    大學

求職偏好

  • 預期工作模式
    全職
    對遠端工作有興趣
  • 希望獲得的職位
    Marketing Manager
  • 期望的工作地點
    Taipei, 台灣
  • 接案服務
    不提供接案服務

工作經驗

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Marketing Manager

2022年12月 - 現在
台灣台北市
1. Lead a high-performing team of three professionals. 2. Lead generation to drive business growth. 3. PR communications for effective brand positioning and reputation management. 4. Brand marketing to maintain and expand market reach.
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Product Marketing Manager

2022年2月 - 2022年9月
8 個月
台灣台北市
B2B solution/product marketing (landing on the US market) Inbound marketing
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Marketing Manager

2018年9月 - 2021年8月
3 年 0 個月
1. Google Cloud Platform solutions (GCP) product marketing 2. Customer Data Platform (AI marketing analytics solutions ) product marketing 3. StraaS (Video streaming solution) product marketing 4. Picaas (AI image retouch solution) product marketing 5. Lead Generation 6. Content Marketing
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Senior Marketing Manager

2013年12月 - 2018年9月
4 年 10 個月
1. Manage corporate marketing and communications functions, especially focusing on emerging markets like China, South East Asia, and Africa. 2. Brand image management, PR, media relations, corporate positioning, product launches, advertising digital, sales collateral, and tradeshow marketing to drive most qualified leads. 3. Team management role in global expansion.
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Sales Marketing

2010年11月 - 2013年10月
3 年 0 個月
1. Accomplish business development activities by researching and developing marketing opportunities and plans implementing sales plans to manage key accounts relationship. ✓ SME Account sales and business development product/service: domain name, Virtual Hosting, E-commerce solution, M-commerce solution Mobile App, coloation, SMS. ✓ Customer support day to day operations and forward bugs to the technical team. ✓ Conduct market research and competitor analysis to develop product promotion program ✓ Marketing and advertising program planning and execution for the new products. ✓ Event planning and execution: seminars, product briefings, product training programs.
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Senior Account Executive

2007年10月 - 2010年9月
3 年 0 個月
Well trained at public relations, with more than of demonstrated success in the ICT industry. Accomplish goals through planning, designing and implementing strategies, marketing campaigns and PR events. Selected Accomplishments: Key Account Manager Retainer-based: Microsoft 1. Corporate PR : 2010 COPUTEX series media events, HQ supervisor visit, 2010 Imaging Cup, Citizenship program(CSR) 2. IT BU : Windows Azure, developer tool, business total solution ✓ Windows 7(enterprise) Launch : SME alliance project (opened a Win7 concept store 熱炒77), Win7 SME business Forum and media plan ✓ Windows 7 (consumer) Launch : count-down party, pre-order event, sustained media programs ✓ IE8 Launch : Product launch press conference, social media management (IT/3C online forum, blog content generation, and crisis management) ✓ Keyboard & Mouse : Keyboard, Mouse, Webcam, gamming product launch event, media review, channel planning, social media management Project-based ✓ Yahoo! Kimo: Online channel (Diesel Carrier) launch ✓ Farglory Realty: "Digital Family" Housing projects ( The Smart IPv6 building) ✓ TAITRA : 2010 trade shows ✓ G1(Wimax operator): Hsinchu and Taipei opening event ✓ msi : 2010 COMPUTEX opening press conference

學歷

Bachelor’s Degree
ELEMENTARY EDUCATION AND ENGLISH TEACHING
2000 - 2004