資深行銷公關人，喜歡把最難的產品科技資訊，化成簡單易懂的訊息，向市場溝通。最近的挑戰是嘗試要把行銷工作內容 (AI marketing analytics solution for Business)，解釋給 70 歲傳統老婦人 (我婆婆) 和 7 歲幼稚兒童 (我兒子) 聽懂。
NATIONAL CHIAYI UNIVERSITY
CommunicationsEvent PlanningAdvertisingBusiness Development ActivitiesSales and Business DevelopmentManage Corporate MarketingMARKETING COMMUNICATIONSBlog Content GenerationLead GenerationProduct Marketingpublic relationsevent planningTeam Management
10 到 15 年 (10 到 15 年相關工作經驗)
全職 / 對遠端工作有興趣 / Marketing Manager
English (進階)Chinese (母語或雙語)
September 2018 ~ April 20212 年8 個月Marketing analytics solutions AI-driven, data-based marketing StraaS Video streaming solution product marketing Picaas AI image retouch solution product marketing Lead Generation Content Marketing
Senior Marketing Manager
December 2013 ~ September 20184 年10 個月1. Manage corporate marketing and communications functions, especially focusing on emerging markets like China, South East Asia, and Africa. 2. Brand image management, PR, media relations, corporate positioning, product launches, advertising digital, sales collateral, and tradeshow marketing to drive most qualified leads. 3. Team management role in global expansion.
November 2010 ~ October 20133 年0 個月1. Accomplish business development activities by researching and developing marketing opportunities and plans implementing sales plans to manage key accounts relationship. ✓ SME Account sales and business development product/service: domain name, Virtual Hosting, E-commerce solution, M-commerce solution Mobile App, coloation, SMS. ✓ Customer support day to day operations and forward bugs to the technical team. ✓ Conduct market research and competitor analysis to develop product promotion program ✓ Marketing and advertising program planning and execution for the new products. ✓ Event planning and execution: seminars, product briefings, product training programs.
Senior Account Executive
October 2007 ~ September 20103 年0 個月Well trained at public relations, with more than of demonstrated success in the ICT industry. Accomplish goals through planning, designing and implementing strategies, marketing campaigns and PR events. Selected Accomplishments: Key Account Manager Retainer-based: Microsoft 1. Corporate PR : 2010 COPUTEX series media events, HQ supervisor visit, 2010 Imaging Cup, Citizenship program(CSR) 2. IT BU : Windows Azure, developer tool, business total solution ✓ Windows 7(enterprise) Launch : SME alliance project (opened a Win7 concept store 熱炒77), Win7 SME business Forum and media plan ✓ Windows 7 (consumer) Launch : count-down party, pre-order event, sustained media programs ✓ IE8 Launch : Product launch press conference, social media management (IT/3C online forum, blog content generation, and crisis management) ✓ Keyboard & Mouse : Keyboard, Mouse, Webcam, gamming product launch event, media review, channel planning, social media management Project-based ✓ Yahoo! Kimo: Online channel (Diesel Carrier) launch ✓ Farglory Realty: "Digital Family" Housing projects ( The Smart IPv6 building) ✓ TAITRA : 2010 trade shows ✓ G1(Wimax operator): Hsinchu and Taipei opening event ✓ msi : 2010 COMPUTEX opening press conference
ELEMENTARY EDUCATION AND ENGLISH TEACHING
2000 ~ 2004