dashboard to ensure correct strategies applied in digital execution level. Led alignment for offline campaign and online digital marketing campaign SEO improvement on website and blog, help to increase Stoqo organic traffic by 30-50% each month ASO improvement on PlayStore, increase apps traffic (organic% each month, and apps install rate 30-40% (overall) each month EducationBina Nusantara University Information System Studied analysis and system creation concept with object oriented approach. Studied multiple programming language and applied ERP (Enterprise Resource Planning) focused to solve business problem. Studied management, problem solving, and critical analysis relat...

conversions - Team management Corporate Marketing & Media Expert • Alibaba Group 十月十一月 2021 ✍🏻 Strategic Planner with Multiple Expertise: Integrate Regional Resources to corporate strategy for maximized Results 📐 Role & Responsibilities A. Marketing & Media Strategy - Olympics media marketing strategy lead: Greater China and Asia-Pacific markets - Media strategy PM: Media planning for various Alibaba business lines online and offline - Promote group Martech solutions to business brands B. Content marketing - CCTV program placements, Hunan TV live broadcast events, Douyin short videos, and live streaming projects - Social media content marketing planning Brand Marketing Director • Alibaba Group 七

600 additional registrations and over 1.6 million in revenue monthly to the platform. Collaborated with multiple departments to establish a hierarchical grading system for promotional discounts. Managed website marketing banners to maximize platform revenue. Content Marketing Specialist • Hahow DecDec 2022 | Taipei, Taiwan Through comprehensive marketing planning, including own media and paid media planning, successfully increased website article traffic by 105% within one year. Additionally, achieved registration CVR from article traffic +56%. Effectively decreased CPC by 92.31% and reduced CAC by 95.5% through ad optimization. Utilizing SEO, boosted

of the Hanoi-based marketing events. Managed and engaged with different stakeholders to guarantee mutual understanding and satisfaction. Communications Strategist • The PAN Group Joint Stock Company NovemberJuly 2017 | Hanoi, Vietnam Optimized company's internal communications channels, making it 20% more user-friendly. Streamlined the press release writing process, halving it to 2 instead of 4 hours. Spearheaded monthly CSR campaigns, tripling media coverage frequency from 2 articles/month to 6 articles. Education RMIT University Vietnam Professional Communications •Skills Content Marketing Social Media Planning PR & Events Strategy Planning Languages Vietnamese — Native or Bilingual English — Professional

Cup, etc.) › Project-Clients: Porsche, Far East Biotechnology, Lin Trading, Win Can Digital Assets › Dentsu Group Sustainability Projects: RISE UP Taiwan Project (as deputy coordinator), Showmei's Invitation to the Never Before (as a core team member), Dentsu Group Creative Committee. 【Achievement】 › In addition to advertising content and media planning, I also assists our key client in business strategies such as brand positioning, market pricing, and sales channel advices to drive a sales performance. One of the brand of Uni-President was upgraded to Mega Brand during my service period. › As a core team member and

from metrics alignment, data requests, and project management Manager • iProspect AprilDecember 2021 Defined go-to-market strategies for Taiwanese global brands with media centralization, optimizing digital media and driving business growth for Taiwanese global brands by the cross-marketing framework. Led a team of 9+ members from programmatic media planning to buying, ensuring the execution aligned with clients' objectives and delivering measurable results. Developed execution media annual reviews, case studies, and performance drivers to accelerate client business momentum. Established strong partnerships with diverse media partners, leveraging resources and optimization tactics to drive results for international clients

陳昱韶 Steven Chen Digital Optimization Manager 擁有四年的品牌成長行銷與數位廣告顧問經驗，以及兩年的團隊管理經驗，擅長協助品牌與中小企業進行數位媒體策略規劃、網站分析與營收及使用者成長，曾榮獲 Google 菁英合作夥伴大獎前三強，服務過的合作夥伴橫跨垂直