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On
4-6 years
6-10 years
10-15 years
More than 15 years
Growth Marketing Specialist @Hahow 好學校2023 ~ Present
・
Senior Growth Marketing
Within one month
2022 | Taipei, Taiwan Through comprehensive marketing planning, including own media and paid media planning, successfully increased website article traffic by 105% within one year. Additionally, achieved registration CVR from article traffic +56%. Effectively decreased CPC by 92.31% and reduced CAC by 95.5% through ad optimization. Utilizing SEO, boosted the organic traffic of articles by 92.2% within one year. Increased the number of registrations by over 500% via unique engagement of the articles in the serial KOL/celebrities campaigns, Desirable Signals. Social Content Account Manager • Digit Spark DecDec
Employed
・
Ready to interview
Full-time / Interested in working remotely
4-6 years
National Central University
・
Finance, General
Assistant Ad Optimization Manager @優像數位媒體科技股份有限公司2020 ~ Present
・
業務經理、商務開發、客戶經理、廣告優化、數據分析
Within three months
.ly/3dgC06m 輔仁大學 經濟系 （學士）Joyce Tsai 蔡佩君 Hi! I have 6 years plus experience of digital ads. I am used to working with different kinds of advertising partners at home and abroad. I am focusing on traffic monetization & optimization. To use data and find the best way of monetization is what I enjoy to do. Looking forward to talking to you & finding more future opportunities. Taiwan [email protected] joycetsai444 Skills Ad Optimization Ads buying & optimizing Google DV360 G...
Employed
Full-time / Remote Only
4-6 years
輔仁大學
・
經濟研究所
Offline
Offline
Ad Optimization Manager @PIXNET Digital Media Corporation2016 ~ Present
・
Ad Optimization Manager
More than one year
. Assistant Ad Optimization Manager • PIXNET Digital Media Corporation FebJulyResponsible for optimizing 12 partner sites of PIXNET, including client communication, proposing and presenting monetization suggestions. Instructed and display clients and new optimization team members to use Google ad manager, also troubleshooting as a consultant. Conducted prebid and postbid optimization, and collaborated with the new potential bidders. Cross-functional communication with ad PM and tech team to resolve the revenue drop issue. Ad Optimization Supervisor • PIXNET Digital Media Corporation FebJanVersed in operating not only PIXNET ad server but also Google ad manager system, to deliver ad line
Full-time / Interested in working remotely
4-6 years
Yuan Ze University
・
Information Communication
Marketing Specialist @PganiniPlus2017 ~ 2018
・
Project Manager、PM、專案經理、UX、網站企劃、產品企劃
Within one month
Employed
Full-time / Interested in working remotely
6-10 years
Chinese Culture University
・
Department of Information & Communication6-10 years
Digital Marketing @FINN Partners2021 ~ Present
・
Digital Marketing
Within two months
search engine optimization recommendations • Develop and implement link building strategy • Work with public realation teams to drive SEO in content creation and content programming • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Digital Marketing Manager • Valbury Asia Group SeptemberMaretMonitored return on investment of online and social media marketing efforts. - Managed team engaged in ongoing product optimization, account management and ad placement. - Tracked and capitalized on emerging industry trends to boost campaign performance. - Developed marketing content such as blogs, promotional materials, and advertisements for s...
Employed
・
Open to opportunities
Full-time / Interested in working remotely
10-15 years
STBA YAPARI ABA
・
English Language and Literature, General
Past
Senior Facebook Ads Manager @Airbnb2023 ~ 2024
・
Senior Facebook Ads Manager
Within one month
Led high-impact Facebook Ads campaigns for Airbnb, driving user acquisition, engagement, and bookings. –Developed data-driven Facebook Ads strategies based on market research and competitor analysis. Built laser-focused target audiences using advanced options for maximum reach among relevant travelers. –Collaborated with creatives to produce engaging ad formats and copy that resonated with target audiences. –Managed Facebook Ads budgets meticulously, optimizing campaigns for maximum return on ad spend (ROAS) through A/B testing. –Generated insightful reports and recommendations based on campaign data analysis. –Stayed current with Facebook Ads trends, ensuring Airbnb's
Unemployed
・
Ready to interview
Full-time / Remote Only
4-6 years
Bangalore University
・
BCom with Finance and Financial Management Services
Past
Customer Operation Specialist @AlfredCamera 阿福管家2021 ~ 2023
・
UI/UX Designer / Product Designer
Within one month
Adobe Premiere, Maze, Zendesk, Canva Language: English (Fluent) Mandarin (Native) Taiwanese (Native) Experience Customer Operation Specialist Alfred Systems Inc. | AugustJuly 2023 Collaborated with UX Design team on user interviews and design ideation. Wrote UX copy for app interfaces, errors, and marketing, ensuring clarity and engagement. Drove process optimization, achieving 50% faster Zendesk/ email response and a 40% rise in customer satisfaction. Offered technical customer support, using feedback to refine UX and enhance FAQs. Created training materials and guides, prioritizing user-friendly content. User Advocate & e-Commerce Specialist ZipX Taiwan Limited | NovemberAugust 2021 Refined
Unemployed
・
Ready to interview
Full-time / Interested in working remotely
6-10 years
Brigham Young University - Hawaii
・
Communications, Digital Humanities , International Cultural Studies 
Past
Marketing Specialist @Arc & Codementor2020 ~ Present
・
Senior Content Marketing Specialist
Within one month
Jennifer Fu Marketing Specialist @ Arc & Codementor I'm a bilingual Taiwanese-American Marketing Specialist in the software industry. I'm experienced in search engine, content, email, brand, influencer, and product marketing for both B2B and B2C products. I've worked as a recruiter, product manager, UX designer, and marketer, all in the software industry, to get a good grasp of the industry. I decided to focus on marketing because it's the most multifaceted field and it keeps me on my toes. I love all things marketing-related, but I'm especially passionate about content
Unemployed
・
Ready to interview
Full-time / Interested in working remotely
4-6 years
UCL (University College London)
・
Digital AnthropologyProfessional development @Career Break2024 ~ Present
・
IT Infrastructure Manager, IT Support Manager
Within one month
Employed
・
Open to opportunities
Full-time / Interested in working remotely
10-15 years
BINUS University
・
Computer ScienceThe Most Lightweight and Effective Recruiting Plan
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Definition of Reputation Credits
Technical Skills
Specialized knowledge and expertise within the profession (e.g. familiar with SEO and use of related tools).
Problem-Solving
Ability to identify, analyze, and prepare solutions to problems.
Adaptability
Ability to navigate unexpected situations; and keep up with shifting priorities, projects, clients, and technology.
Communication
Ability to convey information effectively and is willing to give and receive feedback.
Time Management
Ability to prioritize tasks based on importance; and have them completed within the assigned timeline.
Teamwork
Ability to work cooperatively, communicate effectively, and anticipate each other's demands, resulting in coordinated collective action.
Leadership
Ability to coach, guide, and inspire a team to achieve a shared goal or outcome effectively.
More than one year
Ad Optimization Manager
PIXNET Digital Media Corporation
・
2016 ~ Present
Professional Background
Current status
Job Search Progress
Professions
Digital Marketer
Fields of Employment
Advertising
Work experience
4-6 years
Management
I've had experience in managing 1-5 people
Skills
Languages
English
・
Fluent
Chinese
・
Native or Bilingual
Job search preferences
Positions
Ad Optimization Manager
Job types
Full-time
Locations
Remote
Interested in working remotely
Freelance
No
Educations
School
Yuan Ze University
Major
Information Communication
Bella Hsiao
Ad Optimization Manager
New Taipei City, Taiwan
Dedicated to developing and optimizing programmatic advertising for 6 years, and passionately about the ever-changing digital marketing technology.
I relish every chance to take responsibility and prove myself in this fascinating but unpredictable ecosystem. And keep myself informed with the latest digital trends and knowledge.
Well experienced with cross-cultural communications and also a great deal of cross-functional communications. Share success, hoard failure is the core value that I gained from every previous work experience.
Work Experience
Ad Optimization Manager • PIXNET Digital Media Corporation
Aug. 2021 - Present
- Represented company cooperates with the influential blogger alliance and concludes stable friendly relationships. Responsible for corporate project agreements and dealing with clients' problems. Also, create and custom report system for 300 bloggers and alliance partners.
- Monetized and optimized PIXNET inventory by collaborating with 22 SSPs, such as Xandr, ucfunnel, Yahoo, and outstream video ads partner, Viedweos, Stremlyn, Selecmedia, etc.
- Assisted in the direct sales campaign by using a buy-side system to achieve their CPA goals, and being responsible for budgetary control of the projects
- Trained and passed down the ad optimization skills with team supervisor, ensuing the new team members obtain the core knowledge to maximize company profit.
Worked with the tech team and project managers to develop the ad optimization strategy. During the pandemic, we still achieved outstanding results with 7% YoY revenue growth.
Constructed and built the performance dashboard with SQL and made the data visualized on Data Studio.
Assistant Ad Optimization Manager • PIXNET Digital Media Corporation
Feb. 2019 - July. 2021
- Responsible for optimizing 12 partner sites of PIXNET, including client communication, proposing and presenting monetization suggestions.
- Instructed and display clients and new optimization team members to use Google ad manager, also troubleshooting as a consultant.
- Conducted prebid and postbid optimization, and collaborated with the new potential bidders.
- Cross-functional communication with ad PM and tech team to resolve the revenue drop issue.
Ad Optimization Supervisor • PIXNET Digital Media Corporation
Feb. 2018 - Jan. 2019
- Versed in operating not only PIXNET ad server but also Google ad manager system, to deliver ad line items smoothly.
Expanded optimizing websites to 7 PGC platforms. Also, advise clients on ad optimization strategies.
Collaborated with several Taiwan ad networks and overseas SSPs, and trial and error to figure out the best monetization solution for PIXNET.
Inventory PIXNET ad inventory and formulated ad layers create an efficient waterfall passback process.
Ad Optimization Specialist • PIXNET Digital Media Corporation
Feb. 2017 - Jan. 2018
- Focused on optimizing 3 Bnext Media sites and 1 famous review site, such as managertoday.com.tw, and so on.
- Visualized Google spreadsheet reports to let clients easily obtain the information they want, and provide insights of optimization for them.
- Advised clients on how to arrange their ad placements to maximize the inventory profit.
- In this period, I made sure more than 95% of the inventory was monetized and achieved great results with 16% YoY revenue growth, the best annual performance of the optimization team.
Ad Operations Specialist • PIXNET Digital Media Corporation
Apr. 2016 - Jan. 2017
- Responsible for ad operations and troubleshooting with cross-functional teams.
- Arranged and conducted media cues for PIXNET in-house promotional campaign.
- Made an inventory of PIXNET ad placements and ensured all of them could be used efficiently.
- Use PIXNET's Ad server proficiently and ensure every campaign will be delivered properly and achieve its final goal.
SSP Partners
- Display Ads :
Google, Criteo, ucfunnel, PubMatic, Adagio, SalesFrontier IPONWEB, Appier, Scupio, Yahoo, Xandr, GroupM - Rich Media Ads :
Teads, OneAd, Ad2, ADBERT, VM5, inanity, TaMedia - Video Ads :
Seletmedia, Streamlyn, Impactify, Viewdeo, Truvid, LiTV - Native Ads :
Mgid, Freakout, MicroAd, Popin, DABLE, TenMax
Optimization Project Partners
- https://www.bnext.com.tw/
- https://www.managertoday.com.tw/
- https://www.shoppingdesign.com.tw/
- https://meet.bnext.com.tw/
- https://www.bnext.com.tw/px
- https://www.techbang.com/
- https://digiphoto.techbang.com/
- https://mf.techbang.com/
- https://www.inside.com.tw/
- https://www.mingweekly.com/
- https://www.wealth.com.tw/
- ipeen.com.tw
Public Relations Manager • Yen partnership Architects
Nov. 2013 - Feb. 2016
- Formulated the company's annual media public relations plan and established good media relations.
- Developed media marketing or branding strategies that align with company goals and customer satisfaction.
- Planned, directed and coordinated media campaigns and strategies.
- Wrote press releases, contacted the media, and produced closing reports for media activities.
Education
2007 - 2011
Yuan Ze University
Bachelor Degree
Information Communication
Skills
Tool
- Google Ad Manager
- Google Cloud BigQuery
- Google Ads
- Facebook Ads Manager
- Data Studio
- Google Analytics
- Campaign Manager
- HTML/CSS skill
Qualifications summary
- Deal with obstacles and crises
- Preventing problems from occurring or recurring
- Time management
- Meeting deadlines
- Allocating resources
- Motivating others
- Providing constructive feedback
- Negotiating
Language
- Mandarin - Distinguished
- English - Advanced
- Japanese - Novice
Bella Hsiao
Ad Optimization Manager
New Taipei City, Taiwan
Dedicated to developing and optimizing programmatic advertising for 6 years, and passionately about the ever-changing digital marketing technology.
I relish every chance to take responsibility and prove myself in this fascinating but unpredictable ecosystem. And keep myself informed with the latest digital trends and knowledge.
Well experienced with cross-cultural communications and also a great deal of cross-functional communications. Share success, hoard failure is the core value that I gained from every previous work experience.
Work Experience
Ad Optimization Manager • PIXNET Digital Media Corporation
Aug. 2021 - Present
- Represented company cooperates with the influential blogger alliance and concludes stable friendly relationships. Responsible for corporate project agreements and dealing with clients' problems. Also, create and custom report system for 300 bloggers and alliance partners.
- Monetized and optimized PIXNET inventory by collaborating with 22 SSPs, such as Xandr, ucfunnel, Yahoo, and outstream video ads partner, Viedweos, Stremlyn, Selecmedia, etc.
- Assisted in the direct sales campaign by using a buy-side system to achieve their CPA goals, and being responsible for budgetary control of the projects
- Trained and passed down the ad optimization skills with team supervisor, ensuing the new team members obtain the core knowledge to maximize company profit.
Worked with the tech team and project managers to develop the ad optimization strategy. During the pandemic, we still achieved outstanding results with 7% YoY revenue growth.
Constructed and built the performance dashboard with SQL and made the data visualized on Data Studio.
Assistant Ad Optimization Manager • PIXNET Digital Media Corporation
Feb. 2019 - July. 2021
- Responsible for optimizing 12 partner sites of PIXNET, including client communication, proposing and presenting monetization suggestions.
- Instructed and display clients and new optimization team members to use Google ad manager, also troubleshooting as a consultant.
- Conducted prebid and postbid optimization, and collaborated with the new potential bidders.
- Cross-functional communication with ad PM and tech team to resolve the revenue drop issue.
Ad Optimization Supervisor • PIXNET Digital Media Corporation
Feb. 2018 - Jan. 2019
- Versed in operating not only PIXNET ad server but also Google ad manager system, to deliver ad line items smoothly.
Expanded optimizing websites to 7 PGC platforms. Also, advise clients on ad optimization strategies.
Collaborated with several Taiwan ad networks and overseas SSPs, and trial and error to figure out the best monetization solution for PIXNET.
Inventory PIXNET ad inventory and formulated ad layers create an efficient waterfall passback process.
Ad Optimization Specialist • PIXNET Digital Media Corporation
Feb. 2017 - Jan. 2018
- Focused on optimizing 3 Bnext Media sites and 1 famous review site, such as managertoday.com.tw, and so on.
- Visualized Google spreadsheet reports to let clients easily obtain the information they want, and provide insights of optimization for them.
- Advised clients on how to arrange their ad placements to maximize the inventory profit.
- In this period, I made sure more than 95% of the inventory was monetized and achieved great results with 16% YoY revenue growth, the best annual performance of the optimization team.
Ad Operations Specialist • PIXNET Digital Media Corporation
Apr. 2016 - Jan. 2017
- Responsible for ad operations and troubleshooting with cross-functional teams.
- Arranged and conducted media cues for PIXNET in-house promotional campaign.
- Made an inventory of PIXNET ad placements and ensured all of them could be used efficiently.
- Use PIXNET's Ad server proficiently and ensure every campaign will be delivered properly and achieve its final goal.
SSP Partners
- Display Ads :
Google, Criteo, ucfunnel, PubMatic, Adagio, SalesFrontier IPONWEB, Appier, Scupio, Yahoo, Xandr, GroupM - Rich Media Ads :
Teads, OneAd, Ad2, ADBERT, VM5, inanity, TaMedia - Video Ads :
Seletmedia, Streamlyn, Impactify, Viewdeo, Truvid, LiTV - Native Ads :
Mgid, Freakout, MicroAd, Popin, DABLE, TenMax
Optimization Project Partners
- https://www.bnext.com.tw/
- https://www.managertoday.com.tw/
- https://www.shoppingdesign.com.tw/
- https://meet.bnext.com.tw/
- https://www.bnext.com.tw/px
- https://www.techbang.com/
- https://digiphoto.techbang.com/
- https://mf.techbang.com/
- https://www.inside.com.tw/
- https://www.mingweekly.com/
- https://www.wealth.com.tw/
- ipeen.com.tw
Public Relations Manager • Yen partnership Architects
Nov. 2013 - Feb. 2016
- Formulated the company's annual media public relations plan and established good media relations.
- Developed media marketing or branding strategies that align with company goals and customer satisfaction.
- Planned, directed and coordinated media campaigns and strategies.
- Wrote press releases, contacted the media, and produced closing reports for media activities.
Education
2007 - 2011
Yuan Ze University
Bachelor Degree
Information Communication
Skills
Tool
- Google Ad Manager
- Google Cloud BigQuery
- Google Ads
- Facebook Ads Manager
- Data Studio
- Google Analytics
- Campaign Manager
- HTML/CSS skill
Qualifications summary
- Deal with obstacles and crises
- Preventing problems from occurring or recurring
- Time management
- Meeting deadlines
- Allocating resources
- Motivating others
- Providing constructive feedback
- Negotiating
Language
- Mandarin - Distinguished
- English - Advanced
- Japanese - Novice