CakeResume Talent Search

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On
4〜6年
6〜10年
10〜15年
15年以上
Avatar of David Sebastian.
Avatar of David Sebastian.
Digital Marketing Lead @InvestasiKu.id
2023 ~ 現在
SEO lead
1ヶ月以内
David Sebastian Indonesia || [email protected] Over 5 years of SEO experience, sharing knowledge on TikTok. tiktok.com/@davidsebastian__ Landing page https://lynk.id/dscp Work Experience Digital Marketing Lead • InvestasiKu.id JunePresent | Jakarta Managed seo, performance, crm, & social team. I collaborated with the Equity and Relationship Manager team to create relevant content. Maintained cost per install in Google ads. TikTok ads specialist • Oktave.co MayPresent | Jakarta TikTok ads - Set up campaign, ad group, & asset for clients - Manage and lowering cost per follower & cost per
SEO
Content Strategy
TikTok Content Creator
就職中
面接の用意ができています
フルタイム / リモートワークに興味あり
4〜6年
Telkom University
Computer Engineering
Avatar of WAN-YUN,CAI.
Avatar of WAN-YUN,CAI.
Past
Digital Marketing Project Planner @e21 MagicMedia
2018 ~ 2020
1ヶ月以内
WAN-YUN,CAI Nickname:Harper Canada Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Work Experience Cafe barista/all rounder • Shiu Jiou cafe DecemberJanuary 2024 Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Education Providence University, Taichung, Taiwan Computer Science and Communication EngineeringSkills Competitor analysis Business research Languages Chinese - Native
無職
面接の用意ができています
フルタイム / リモートワークに興味あり
4〜6年
Providence University, Taichung, Taiwan
Computer Science and Communication Engineering
Avatar of the user.
Avatar of the user.
Supervisor Digital Marketing @Royal ATK
2021 ~ 2023
Data Entry
2ヶ月以内
Word
PowerPoint
Excel
就職中
面接の用意ができています
フルタイム / リモートワークに興味あり
6〜10年
SMA Negeri 9 Malang
Avatar of Ina Nathania Aninda.
Avatar of Ina Nathania Aninda.
Online Acquisition Coordinator @Greenpeace Southeast Asia
2015 ~ 現在
Digital Marketing
1ヶ月以内
Ina Nathania Aninda Digital Marketing | Fundraising | Paid Media | Email Marketing | Content Marketing Digital Marketing with 10 years+ experience. 8 years in non-profit, 3 years in digital agency, 1 year in investor relations firm. Jakarta, Indonesia Pengalaman Kerja JuniPresent Online Acquisition Coordinator Greenpeace Southeast Asia Key Duties: - Responsible for the implementation of online acquisition fundraising programs in Indonesia to recruit new donors. - When there are any fundraising opportunities, I will be deployed to projects: work alongside with Digital Engagement department, collaborate with creative unit, Marketing and Media unit to develop concepts in creating digital output.
Email Marketing
Content Marketing
Digital Marketing
就職中
面接の用意ができています
フルタイム / リモートワークに興味あり
6〜10年
Universitas Mercu Buana
Public Relations
Avatar of Stevano Christian.
Avatar of Stevano Christian.
Past
Growth & Performance @Hypefast
2020 ~ 2024
Performance Marketing Manager
1ヶ月以内
ads attribution OctoberFebruary 2020 Jakarta, Indonesia Digital Marketing Performance, Funnel, & Traffic Bonnels Drove profitable ROAS above 10 for B2C channel, and ROAS above 15 for Reseller B2B channel Drove 30% increase Facebook Ads Paid Channel month on month for B2B channel Ensure smooth process from Retail Team, Finance Team, and Digital Marketing team NovemberOctober 2019 Jakarta, Indonesia Digital Marketing Specialist & Technology STOQO Built historical data dashboard to ensure correct strategies applied in digital execution level. Led alignment for offline campaign and online digital marketing campaign SEO improvement on website and blog, help to increase Stoqo organic traffic by 30
Spreadsheets
Data Analysis
Meta Ads
無職
面接の用意ができています
フルタイム / リモートワークに興味あり
6〜10年
BINUS University
Information System
Avatar of Bess.
Avatar of Bess.
Past
Marketing Associate @Shopback Inc.
2023 ~ 2024
Digital Marketing
2ヶ月以内
確保企劃的實施與成功。 6年團隊領導 負責招聘、培訓、領導和提升團隊成員表現與發展,以達團隊共同目標與KPI。 工作經歷 Marketing Associate • Shopback Inc. JulJan 2024 負責:「發票回饋」CRM行銷 + 長期型campaign執行 + 數據分析優化 [推播通知] :10-20則/週push、popup、EDM執行分眾優化與受眾經
Microsoft Office
Metabase
Amplitude
無職
面接の用意ができています
フルタイム / リモートワークのみ
6〜10年
Sprott-Shaw College
Business management diploma
Avatar of the user.
Digital Marketing Manager
2ヶ月以内
social media managment
Social Media Advertising
Social Media Marketing
無職
面接の用意ができています
パートタイム / リモートワークに興味あり
6〜10年
Avatar of margot mari.
Avatar of margot mari.
Senior CRM project manager @BETC FULLSIX
2021 ~ 2023
Digital marketing Project manager
3ヶ月以内
an omnichannel customer journey and provide an enhanced customer experience through targeted Marketing and CRM softwares. Work Experience Senior CRM project manager • Wunderman Thompson France AprilPresent - Responsible for the CRM strategy and the proper functioning of the loyalty program Contribution to building the CRM calendar in line with the marketing plan. - Participating in the deployment of CRM projects across France in collaboration with the marketing teams - Running different campaigns, from concept to execution across all channels (email, push notifications, in-app messages, etc.), including: building customer journeys, challenging marketing proposals, working on CRM editorial, integrating the campaign
Marketing
Digital Marketing
Project Management
就職中
面接の用意ができています
フルタイム / リモートワークに興味あり
4〜6年
University of Paris I: Panthéon-Sorbonne
Commerce international
Avatar of Muhammad ivan Hafizar.
Avatar of Muhammad ivan Hafizar.
Marketing Solutions - Lazmall @Lazada
2023 ~ 現在
Staff Digital Marketing,Team Leader Telemarketing
2ヶ月以内
wider audience. The existing digital marketing strategies were not delivering the desired results in terms of website traffic and lead generation. - To revamp the digital marketing strategy and improve key performance indicators (KPIs) related to online visibility and user engagement. - Conducted a comprehensive review of the existing digital marketing strategy, identifying areas for improvement and setting clear objectives for increased online visibility and lead generation. - Implemented a culture of continuous improvement, regularly reviewing and adjusting digital marketing strategies based on data-driven insights. Using digital marketing tools namely Google Analytics, Keyword Planner, SEMrush, and hootsuite
就職中
面接の用意ができています
フルタイム / リモートワークに興味なし
4〜6年
Universitas Muhammadiyah Jakarta
Ilmu Pengetahuan Sosial
Avatar of the user.
Avatar of the user.
Past
Supervisor/ Team Leader Telemarketing @PT. Tradisi Untuk Semesta
2018 ~ 2022
Staff Digital Marketing,Team Leader Telemarketing
2ヶ月以内
Maintenance
Las Listrik
Excel
無職
面接の用意ができています
フルタイム / リモートワークに興味あり
10〜15年
SMA BINA WARGA 2 PALEMBANG
IPS

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  • 検索結果をすべて閲覧
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  • ユーザーのメールアドレスと電話番号を確認
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1
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If the number of the search result is not enough, you can remove the less important keywords
2
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"business development"
3
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UI designer -UX
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上級プランにアップグレードして、CakeResume限定の何百万の履歴書など、すべての検索結果を閲覧しましょう。

Definition of Reputation Credits

Technical Skills
Specialized knowledge and expertise within the profession (e.g. familiar with SEO and use of related tools).
Problem-Solving
Ability to identify, analyze, and prepare solutions to problems.
Adaptability
Ability to navigate unexpected situations; and keep up with shifting priorities, projects, clients, and technology.
Communication
Ability to convey information effectively and is willing to give and receive feedback.
Time Management
Ability to prioritize tasks based on importance; and have them completed within the assigned timeline.
Teamwork
Ability to work cooperatively, communicate effectively, and anticipate each other's demands, resulting in coordinated collective action.
Leadership
Ability to coach, guide, and inspire a team to achieve a shared goal or outcome effectively.
6ヶ月以内
Digital Marketing Specialist
Logo of OneAD果實夥伴.
OneAD果實夥伴
2020 ~ 2021
Taipei City, Taiwan
Professional Background
現在の状況
無職
求人検索の進捗
Professions
Digital Marketer
Fields of Employment
広告
職務経験
10〜15年の職務経験(6〜10年関連)
Management
I've had experience in managing 1-5 people
スキル
Google Drive
Google Analytics
Google Ads
金融數位力知識檢定
Media Planning
Media Buying
Cost Management
Data analysis
言語
English
流暢
Job search preferences
希望のポジション
digital marketing
求人タイプ
フルタイム
希望の勤務地
台灣台北市
リモートワーク
リモートワークに興味あり
Freelance
はい、私はアマチュアのフリーランスです。
学歴
学校
輔仁大學
専攻
大眾傳播
印刷
Enzbinv3lt2ltdin6ofj

Jessica Jian | 簡佩珊

居住地:台北,台灣

Email:[email protected]

mobile:+886 922955650

LinkedIn:https://www.linkedin.com/in/jessica-jian-80040b28/

在數位行銷領域有近8年經驗,如媒體投放規劃、數據分析與洞察。具有Google Ads、Facebook實操、Google analytics、SimilarWeb數據分析及DV360、Campaign Manger客戶服務經驗。相信透過數據導向的行銷能帶給消費者更好的體驗且更具效率。總是帶著不斷探索的精神在行銷優化上,面對各種可能性。


專業技能

  • 數位行銷與媒體企劃
  • 數位媒體採購
  • 數據洞察與分析
  • 專案管理
  • 跨部門溝通
  • 成本與效益管控


專業認證

  • Google Analytics 
  • Google ds
  • 金融科技力
  • 英文 TOEIC 810


個人特質

  • 細心謹慎
  • 思維活躍,願意探索新方法
  • 樂於協助他人成長
  • 自我學習力佳
  • 解決問題力佳
  • 數據邏輯力佳

工作經歷

果實夥伴,廣告成效服務副理,2020 年 10 月 - 2021年8月

1. 依品牌客戶目標擬定數位行銷策略企劃案,含預算規劃、執行與結案。 

2. 數位廣告投放,如Google Ads(關鍵字SEM/多媒體/YouTube/購物廣告)、Facebook廣告,進行預算及受眾規劃、追蹤碼規劃與測試、廣告成效優化與分析建議。 

3. GA流量分析、SEO優化網站頁面,以提昇轉換率。 

4. 成功於一季內提昇電商ROAS 近3倍的成長、短期品牌推廣投放百萬以上預算客戶 突破KPI 2倍以上。

FiveStones,Customer Success Manager,2018 年 11 月 - 2020 年 9 月

1. 依品牌客戶目標規劃數位行銷策略,含Google Ads、Google Marketing Platform (DV360、SA360、Campaign Manager)…等相關產品應用建議。 

2.規劃Martech解決方案,運用自有數據搜集,建立第一方data,再用於精準廣告投放。 

3. 數據分析,整合廣告、GA(Google Analytics)、SimilarWeb等數據來評估行銷效益、市場競爭者分析,進而調整行銷策略。 

4.協助台灣市場在地化,如Sales kit撰寫、建立執行表單、主動為內部同仁教育訓練/經驗分享。

勝義科技,客戶經理,2013 年 11 月 - 2018年10月

1. 數位廣告行銷策略擬定與成效優化 : 
- 進行數位廣告投放(如AdLoucs/airpush/Display Ad),與媒體代理商溝通、數據分析,調整投放策略以達成客戶KPI 。 
- 產業經驗涵蓋金融、保險、B2B、美妝、汽車、食品、消費性生活用品…等,服務超過100個品牌客戶。 - 期間成功提昇食品廣告點擊率150%、金融CPL名單轉換成長率75%,與客戶維繫持續合作的機會。 
 2. 專案管理 - 廣告平台改版: 
- 提出自有廣告平台功能優化建議,包含系統運作邏輯、平台操作介面、數據支援。 
- 跨部門與業務、技術單位溝通協調,在一季內完成平台大改版、提昇2倍操作效率、降低設定錯誤率。 3. 帶領團隊成員達成KPI : 
- 依行銷同仁各別職能屬性,分派任務,指導廣告媒體投放技巧及客戶關係維護,建立其在工作上的成就感。

台灣大哥大,管理師,2012 年 7 月 - 2013 年 3 月

1. 網站行銷企劃與執行: 

- 網站活動主題規劃,專案進度管控並搭配數位廣告投放,導入網站流量。 

- 成功於6個月內達到每月不重複訪客突破百萬,訪客成長率43%,更藉由活動主題調整,提昇2倍活動參與率。 

 2. 數位廣告執行: 

- 廣告預算編制,包含廣告聯播網及Yahoo、Google關鍵字廣告,透過優化及GA(Google Analytics)數據觀察,使活動新訪客獲取成本降低25%。 

 3. 廣告文宣製作: - 規劃廣告文案、素材設計,與設計部門溝通製作內容。

茂思奇異,客戶執行,2011 年 2 月 - 2012 年 2 月

1. 企業官網規劃:網站風格定調、文案撰寫、功能規劃…等。服務客戶包含FOX福斯廣播公司、國家地理頻道、新東陽、YOKUMOKU。 

 2. 行銷活動網站企劃:行銷方向定調、活動包裝、文案及網頁流程規劃,為國家地理頻道節目活動操作,如報告狗班長吸引6,000人參與影片票選、STAR MOVIES暮光之城電影活動,超過千人參與照片上傳抽獎。 

 3. 社群經營:經營新東陽粉絲團,含貼文內容撰寫、檔期活動規劃,帶動新東陽粉絲團粉絲人數7倍的成長。 

教育背景

天主教輔仁大學,大眾傳播學系,2005 年 9 月 - 2009 年 1 月

僑光技術學院,企業管理系,2000 年 9 月 - 2005 年 6 月
























Enzbinv3lt2ltdin6ofj

Jessica Jian

Location:Taipei, Taiwan

Contact Number:+886 922955650

Email:[email protected]

LinkedIn:https://www.linkedin.com/in/jessica-jian-80040b28/


Focus of digital marketing, media planning, data analysis and data insights. Dedicated in providing the most suitable digital solutions to the business. Always maintain an open mind regarding optimization and exploring possibilities.


Skills

  • Digital marketing planning 
  • Media buying 
  • Data insight and data analysis 
  • Project management
  • Cross-functional communication
  • Cost management


Certifications

  • Google Analytics 
  • Google Ads
  • TOEIC 810
  • Basic Test on the FinTech Knowledge


Personality

  • Organized, detail oriented
  • Team player
  • Quick learner
  • Logical thinker
  • Self-motivated
  • Creative problem solver

WORK EXPERIENCE

Watsons | Digital Marketing Deputy Manager, Mar. 2022 to present

  • Charge in media performance buying, communicate with agency for better performance.
  • Analyze traffic movement, enhance media strategy and SEO.
  • Coordinate digital collaboration project with suppliers/brand, such as Meta CPAS, CASS.

OneAD | Associate Campaign Performance Service Manager, Oct. 2020 to Aug. 2021

  • Planned, executed and integrated digital marketing strategies for clients on different platforms. 
  • Set up and managed campaigns on Google Ads and Facebook.
  • Analyzed media performances with Google Analytics(GA).
  • Utilized SEO to generate ways to optimize web pages. 
  • Increased ROAS by 300% for an e-commerce client.

FiveStones | Customer Success Manager, Nov. 2018 to Sep. 2020

  • Focus on Google Marketing Platform (GMP) solutions, and planned suitable solutions to drive better marketing results. 
  • Solutions included Display &Video 360 (DV360), Search Ads 360(SA360), Campaign Manager(CM) and Google Ads.
  • Know well about programmatic advertising ecosystem, such as DSP, ad exchange, RTB, SSP, DMP. 
  • Analyzed ad performance and market competitions with Google Analytics, and SimilarWeb. 
  • Localized global content of sales deck, proposals and executive sheet.

HyXen Technology | Account Manager, Nov. 2013 to Oct. 2018

  • Multiple platform experience included AdLocus, airpush, sizmek, DCM, GA. 
  • Developed marketing strategies and optimized ad performance to meet various KPIs, like traffic, conversions, downloads, purchase...etc. 
 
  • Developed profitable ad strategies to ensure profit targets. 
  • Led a team of 3 members, established trust with clients by communicating, tracked and managed project progress, integrated diverse opinions to achieve goals. 

  • Served clients in the finance, insurance, catering, FMCG, beauty, automobile and urban construction industries. 

  • Coordinated ad platform revision project, planned the new function and user interface, also communicated with cross-functional team including sales, designers and engineers.

Taiwan Mobile | Marketing Specialist, Jul. 2012 to March. 2013

  • Planned website campaigns to increase website traffic for“match portal”, resulting in unique user growth rate of 43%. 

  • Planned digital advertising solutions, reduced the cost of new visitor acquisitions by 25%.
 
  • Adjusted and optimized media strategies by observing Google Analytics performance, including page views, bounce rate and exit rates on different campaigns. 
  • Managed ad campaigns, such as Yahoo, Google Ads.

EDUCATION

Fu Jen Catholic University, Sep. 2005 to Jan. 2009 

 Bachelor's degree, Mass Communication

Overseas Chinese University, Sep. 2000 to Jul. 2005 

Associate's degree, Business Administration





Resume
プロフィール
Enzbinv3lt2ltdin6ofj

Jessica Jian | 簡佩珊

居住地:台北,台灣

Email:[email protected]

mobile:+886 922955650

LinkedIn:https://www.linkedin.com/in/jessica-jian-80040b28/

在數位行銷領域有近8年經驗,如媒體投放規劃、數據分析與洞察。具有Google Ads、Facebook實操、Google analytics、SimilarWeb數據分析及DV360、Campaign Manger客戶服務經驗。相信透過數據導向的行銷能帶給消費者更好的體驗且更具效率。總是帶著不斷探索的精神在行銷優化上,面對各種可能性。


專業技能

  • 數位行銷與媒體企劃
  • 數位媒體採購
  • 數據洞察與分析
  • 專案管理
  • 跨部門溝通
  • 成本與效益管控


專業認證

  • Google Analytics 
  • Google ds
  • 金融科技力
  • 英文 TOEIC 810


個人特質

  • 細心謹慎
  • 思維活躍,願意探索新方法
  • 樂於協助他人成長
  • 自我學習力佳
  • 解決問題力佳
  • 數據邏輯力佳

工作經歷

果實夥伴,廣告成效服務副理,2020 年 10 月 - 2021年8月

1. 依品牌客戶目標擬定數位行銷策略企劃案,含預算規劃、執行與結案。 

2. 數位廣告投放,如Google Ads(關鍵字SEM/多媒體/YouTube/購物廣告)、Facebook廣告,進行預算及受眾規劃、追蹤碼規劃與測試、廣告成效優化與分析建議。 

3. GA流量分析、SEO優化網站頁面,以提昇轉換率。 

4. 成功於一季內提昇電商ROAS 近3倍的成長、短期品牌推廣投放百萬以上預算客戶 突破KPI 2倍以上。

FiveStones,Customer Success Manager,2018 年 11 月 - 2020 年 9 月

1. 依品牌客戶目標規劃數位行銷策略,含Google Ads、Google Marketing Platform (DV360、SA360、Campaign Manager)…等相關產品應用建議。 

2.規劃Martech解決方案,運用自有數據搜集,建立第一方data,再用於精準廣告投放。 

3. 數據分析,整合廣告、GA(Google Analytics)、SimilarWeb等數據來評估行銷效益、市場競爭者分析,進而調整行銷策略。 

4.協助台灣市場在地化,如Sales kit撰寫、建立執行表單、主動為內部同仁教育訓練/經驗分享。

勝義科技,客戶經理,2013 年 11 月 - 2018年10月

1. 數位廣告行銷策略擬定與成效優化 : 
- 進行數位廣告投放(如AdLoucs/airpush/Display Ad),與媒體代理商溝通、數據分析,調整投放策略以達成客戶KPI 。 
- 產業經驗涵蓋金融、保險、B2B、美妝、汽車、食品、消費性生活用品…等,服務超過100個品牌客戶。 - 期間成功提昇食品廣告點擊率150%、金融CPL名單轉換成長率75%,與客戶維繫持續合作的機會。 
 2. 專案管理 - 廣告平台改版: 
- 提出自有廣告平台功能優化建議,包含系統運作邏輯、平台操作介面、數據支援。 
- 跨部門與業務、技術單位溝通協調,在一季內完成平台大改版、提昇2倍操作效率、降低設定錯誤率。 3. 帶領團隊成員達成KPI : 
- 依行銷同仁各別職能屬性,分派任務,指導廣告媒體投放技巧及客戶關係維護,建立其在工作上的成就感。

台灣大哥大,管理師,2012 年 7 月 - 2013 年 3 月

1. 網站行銷企劃與執行: 

- 網站活動主題規劃,專案進度管控並搭配數位廣告投放,導入網站流量。 

- 成功於6個月內達到每月不重複訪客突破百萬,訪客成長率43%,更藉由活動主題調整,提昇2倍活動參與率。 

 2. 數位廣告執行: 

- 廣告預算編制,包含廣告聯播網及Yahoo、Google關鍵字廣告,透過優化及GA(Google Analytics)數據觀察,使活動新訪客獲取成本降低25%。 

 3. 廣告文宣製作: - 規劃廣告文案、素材設計,與設計部門溝通製作內容。

茂思奇異,客戶執行,2011 年 2 月 - 2012 年 2 月

1. 企業官網規劃:網站風格定調、文案撰寫、功能規劃…等。服務客戶包含FOX福斯廣播公司、國家地理頻道、新東陽、YOKUMOKU。 

 2. 行銷活動網站企劃:行銷方向定調、活動包裝、文案及網頁流程規劃,為國家地理頻道節目活動操作,如報告狗班長吸引6,000人參與影片票選、STAR MOVIES暮光之城電影活動,超過千人參與照片上傳抽獎。 

 3. 社群經營:經營新東陽粉絲團,含貼文內容撰寫、檔期活動規劃,帶動新東陽粉絲團粉絲人數7倍的成長。 

教育背景

天主教輔仁大學,大眾傳播學系,2005 年 9 月 - 2009 年 1 月

僑光技術學院,企業管理系,2000 年 9 月 - 2005 年 6 月
























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Jessica Jian

Location:Taipei, Taiwan

Contact Number:+886 922955650

Email:[email protected]

LinkedIn:https://www.linkedin.com/in/jessica-jian-80040b28/


Focus of digital marketing, media planning, data analysis and data insights. Dedicated in providing the most suitable digital solutions to the business. Always maintain an open mind regarding optimization and exploring possibilities.


Skills

  • Digital marketing planning 
  • Media buying 
  • Data insight and data analysis 
  • Project management
  • Cross-functional communication
  • Cost management


Certifications

  • Google Analytics 
  • Google Ads
  • TOEIC 810
  • Basic Test on the FinTech Knowledge


Personality

  • Organized, detail oriented
  • Team player
  • Quick learner
  • Logical thinker
  • Self-motivated
  • Creative problem solver

WORK EXPERIENCE

Watsons | Digital Marketing Deputy Manager, Mar. 2022 to present

  • Charge in media performance buying, communicate with agency for better performance.
  • Analyze traffic movement, enhance media strategy and SEO.
  • Coordinate digital collaboration project with suppliers/brand, such as Meta CPAS, CASS.

OneAD | Associate Campaign Performance Service Manager, Oct. 2020 to Aug. 2021

  • Planned, executed and integrated digital marketing strategies for clients on different platforms. 
  • Set up and managed campaigns on Google Ads and Facebook.
  • Analyzed media performances with Google Analytics(GA).
  • Utilized SEO to generate ways to optimize web pages. 
  • Increased ROAS by 300% for an e-commerce client.

FiveStones | Customer Success Manager, Nov. 2018 to Sep. 2020

  • Focus on Google Marketing Platform (GMP) solutions, and planned suitable solutions to drive better marketing results. 
  • Solutions included Display &Video 360 (DV360), Search Ads 360(SA360), Campaign Manager(CM) and Google Ads.
  • Know well about programmatic advertising ecosystem, such as DSP, ad exchange, RTB, SSP, DMP. 
  • Analyzed ad performance and market competitions with Google Analytics, and SimilarWeb. 
  • Localized global content of sales deck, proposals and executive sheet.

HyXen Technology | Account Manager, Nov. 2013 to Oct. 2018

  • Multiple platform experience included AdLocus, airpush, sizmek, DCM, GA. 
  • Developed marketing strategies and optimized ad performance to meet various KPIs, like traffic, conversions, downloads, purchase...etc. 
 
  • Developed profitable ad strategies to ensure profit targets. 
  • Led a team of 3 members, established trust with clients by communicating, tracked and managed project progress, integrated diverse opinions to achieve goals. 

  • Served clients in the finance, insurance, catering, FMCG, beauty, automobile and urban construction industries. 

  • Coordinated ad platform revision project, planned the new function and user interface, also communicated with cross-functional team including sales, designers and engineers.

Taiwan Mobile | Marketing Specialist, Jul. 2012 to March. 2013

  • Planned website campaigns to increase website traffic for“match portal”, resulting in unique user growth rate of 43%. 

  • Planned digital advertising solutions, reduced the cost of new visitor acquisitions by 25%.
 
  • Adjusted and optimized media strategies by observing Google Analytics performance, including page views, bounce rate and exit rates on different campaigns. 
  • Managed ad campaigns, such as Yahoo, Google Ads.

EDUCATION

Fu Jen Catholic University, Sep. 2005 to Jan. 2009 

 Bachelor's degree, Mass Communication

Overseas Chinese University, Sep. 2000 to Jul. 2005 

Associate's degree, Business Administration